Widely acclaimed brand management expert, public speaker and the principal consultant of Adstrat Brand Management Consortium, Charles O’Tudor, will be speaking at this year’s Nigerians In Diaspora Organisation (NIDO) conference tagged ‘Continental Europe Orientation and Leadership Retreat’ in Germany between February 17 and 18, 2017.
Based on his pedigree in brand intelligence and advocacy, O’Tudor will be speaking on the topic ‘NIDO Brand and External Relations’. Among other things, he is expected to speak on the roles of Nigerians in the diaspora in rebranding Nigeria, rekindling the fire of patriotism to the nation with an unflinching love and loyalty to same.
Other speakers include Mrs. Abike Dabiri-Erewa (Senior Special Adviser to the President on Diaspora and Foreign Affairs), Senator Rose Oko (Senate Committee on Foreign and Diaspora Affairs), Hon. Rita Orji (Chairperson House of Representatives Committee on Diaspora Affairs), Mr. Ekpo Nta (Chairman Independent Corrupt Practices and Other Offences Commission (ICPC), Mr. Alistair Soyode FCPA (Founder BEN TV, Commandant NIDMC, former Board Chairman 2009 – 2011), Dr. Hon. Collins Nweke (Councillor, Management Consultant, former NIDO Board Chairman 2011 – 2013), among others. In all, brand enthusiasts and most especially those who never had an encounter with Mr. O’Tudor are looking forward to learning more interesting facts about brand management and strategies.
Over the years, O’Tudor has carved a niche for himself by providing brand management for some of Nigeria’s biggest brands. He has handled accounts of brands spanning the construction, aviation, fashion, telecommunications, banking, furniture, entertainment, education, hospitality and pharmaceutical industries.
As regards brand advocacy, O’Tudor is the brain behind BrandsArise, a social emancipation initiative anchored on the philosophy that when individuals rise, their communities will rise and ultimately the nation will rise. It is about translating an unknown brand into a successful brand and it has been hosted in several locations in Nigeria. As a public speaker and commentator, he has graced several significant public functions where he gave historic lectures on branding.
O’Tudor is a member of Junior Chamber International Hall of All Time Fame of Exemplary Leaders and also recipients of several awards and honours locally and internationally.