Sunday Okobi
An online grocery store for Nigerians, Ghanaians and Cameroonians as well as other Africans living in the United States to procure traditional food items, www.jalebasket.com, has been launched by a Nigerian, Mrs. Olaitan Bello, in the U.S.

Speaking with journalists on the project recently, the firm publicist, Mrs. Linda Dominguez, explained that the Lili Pad Appleton, Wisconsin-based outfit offers affordable and real-time services to the Diaspora Africans on a daily, two or three-day basis depending on clients’ choice.

She noted that the initiative saves customers the stress of going to the terrestrial groceries sparsely sited within the U.S. whose items are quite costly.
Dominguez added that the founder also offers daily recipe tips on delicious African dishes through her Instagram page, @ jalebasket.
She pointed out that the mum-preneur enterprise was borne out of the zeal to make available to Nigerians and their African folks quality traditional delicacies at a minimal price.

Dominguez added: “The mission is to provide quick, easy and faster grocery services to Nigerians all over the U.S. Jálè Basket brings African foods to your doorsteps. When you don’t feel like driving to the stores, you can count on Jálè Basket to supply your African foods needs for the entire family
“Jálè basket assures its customers of the freshest quality groceries delivered just when needed. When the craving heightened and you miss just like home cooking, Jálè Basket is just the right place to shop online for all your needs. We are your home away from home-African Online Grocery store.”

She stated that “We’re passionate about bringing affordable quality African food groceries to your doorstep. Our vast selection of products ranges from spices and food seasoning to snack, flour and selected drinks and well as grains. All you need to do is call us or visit our online e-commerce store www.JaleBasket.com, select your products pay and we deliver your groceries to your door step in any city in the U.S.”

According to the publicist, Jálè Basket has made shopping for African foods from the comfort of the home easier. “The freshest ingredients for the most delicious meals are now accessible online backed by excellent customer service and speedy delivery across all cities in America.

“Also, Jálè Basket brings you top tips for every day shopping, picture recipes, and food combination tips for your enjoyment. We hope you find your shopping experience with us an exciting one. Happy shopping!”
On what informed the concept, she said the owner thought of what the African woman needs and makes her get it seamlessly, adding: “It is like a mum helping another mum to make a delicious meal. It is straight from Nigeria to your home.”