Kie: Ecobank on the Path of Achieving Market Leadership

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The Managing Director, Ecobank Nigeria, Charles Kie has said the bank is on the path of attaining market leadership in the country.

According to him, “with our bank wide transformation efforts especially electronic payment solutions and strategy designed to boost long-term productivity of our core businesses, we are confident these efforts will position us for strong growth over the next years.”

Addressing members of the public during market storm in different parts of Lagos recently, Head, Consumer Distribution, Ecobank Nigeria, Tunde Kuponiyi, who represented Kie, according to a statement, said the sensitisation exercise which was held in different parts of the country, was to create awareness amongst members of the public on the benefits inherent in the global digital payment platform, stressing that, the technology makes electronic payments safe, simple and smart.

Ecobank recently launched Mobile App and Masterpass QR. The Ecobank Mobile App, according to the bank would enable it leverage the power of digital to deliver real convenience to customers.
Furthermore, it said it would give Ecobank the scale and capacity to achieve its 100 million customer ambition in a profitable and sustainable way.

“With a mere click or two on the Ecobank Mobile App, customers can open a new digital account with no paper references. Ecobank is also the first bank to issue Masterpass QR in Nigeria, which reaffirms its undisputed pioneer position in bringing convenient international digital payments products to delight its customers as the bank is also the first to issue International MasterCard payment cards in Nigeria.

“Ecobank Masterpass QR, makes electronic payments safe, simple and smart. It improves customer experience with a clean front-end design and a built-in sophisticated and secure supporting technology. Payments are made by customers scanning a Quick Response code displayed at checkouts on their smartphones, or by entering a merchant identifier into their feature phones,” the statement added.

Kuponiyi added that the new digital platform was also in line with CBN’s cashless policy and financial inclusion goals, adding that, with it would attract the unbanked to the financial landscape.

“I am impressed with the level of acceptance of this digital payment system since it was launched in October. Merchants in different parts of the country have already started using it. This product will bring more people to the banking system and also revolutionise the nation’s economy within the shortest possible time,” he said.

Kuponyi further explained that customers will also be able to pay for goods and services using Ecobank Masterpass QR thereby reducing the need to carry cash or bank cards, noting that, the bank would use its network to give customers access to more choice with a larger range of products and services than any other bank across Africa.