Huawei Partners Porsche Design to Create ‘A Dream Machine’

0

Emma Okonji

Huawei has collaborated with luxury lifestyle brand, Porsche Design to introduce the revolutionary Porsche Design Huawei Mate 9.

The Porsche Design Huawei Mate 9 is a limited edition smartphone which combines Porsche Design’s signature brand aesthetic, Leica Camera AG’s iconic photography perfection and Huawei’s mobile engineering expertise, to give high-demanding individuals unprecedented luxury and performance in the palm of their hand. The phone has been dubbed the Dream Machine.

“With seamless curved edges, a graphite finish and stylish colour combined with the latest technology, the Porsche Design Huawei Mate 9 creates an equilibrium of innovation, precision, aesthetic ideal and function. This is perfectly complemented ‘under the hood’ by a unique, intuitive user interface that exudes sophistication,” the company said.

The collaboration between the two companies underscores their shared commitment to functional design, innovative craftsmanship and cutting-edge technology, and delivers highly discerning customers an unrivalled, premium smartphone experience, with revolutionary speed, extensive battery life and luxurious design cues.

The Porsche Design Huawei Mate 9 comes equipped with the high performing Kirin 960 chipset, which Geekbench has labelled as the world’s highest performing smartphone processor, 4.0.0 multi-core CPU performance and DDR performance. It’s EMUI 5.0, an intuitive user interface that streamlines the user experience with the OS.

For the ambitious business traveler, the dual SIM card enables convenient switching between two different SIM cards everywhere in the world.

Commenting on the functionality of the Porsche Design Huawei Mate 9, CEO, Huawei Consumer Business Group, Richard Yu said: “We identified a new type of luxury consumer that is emerging. One who needs a smartphone that matches the special demands of their successful, global lifestyles. The Porsche Design is synonymous with excellence in innovation, unique design and perfection. It sets a new benchmark in design and performance and delivers a revolutionary smartphone experience that will enhance even the fastest-paced business and personal lifestyles.”

With regard to the perfect partnership between the two companies, Chief Operating Officer (COO) and spokesperson of the Management Board of Porsche Design Group, Dr. Jan Becker said: “Huawei’s brand ethos mirrors our own commitment to premium innovation and functional design so we are delighted to partner Huawei to bring high-performance individuals the smartphone that they demand and deserve.”

According to Becker,“The DNA of our brand is reflected in the device’s signature Porsche Design, giving consumers a smartphone that is as beautiful to hold, as it is to use.”
The Country Manager, Huawei Devices Nigeria, Leo Jiang highlighted features of the phone which would no doubt appeal to a wide array of users.

Jiang said: “The Porsche Design Huawei Mate 9 has breakthrough SuperCharge technology, and its battery lasts up to two days with normal use.”
According to him, the Mate 9 Porsche comes equipped with one of the best smartphone cameras the company has produced after the Huawei P9.

“Users can capture the best shot with the Mate 9’s second generation Leica dual-lens co-engineered with Leica which has a world leading camera with 20 megapixel monochrome camera and 12 megapixel color camera, Hybrid Zoom, delivering spectacular photography and videography to match users’ own high-performance lifestyles,” he said.