Indomie, the leading instant noodles brand from the stable of DUFIL Prima Foods Plc has topped the chart among 12 winning brands in the Brand Footprint Category of a maiden award organized by Kantar Milward Brown, world’s leading experts in helping clients grow great brands.
The Brand Equity Category had brands competing in ten different categories – dairy, seasoning, fabric care, seasoning, juices and soft drinks and oral care. Other categories were spread, hot tea, toilet soap and vegetable oil. Brands that scored highest on brand equity and growth in dairy category were Peak, Hollandia and Three Crown; Fabric Care had So Klin as sole winner while Close Up, Blue Band and Detoil emerged winners in Oral Care, Spread and Toilet Soaps categories respectively. In Juices and soft drinks Chivita and Coca Cola beat other competing brands; Maggi and Knorr knocked out other seasoning brands while Lipton Yellow Label and Devon King vegetable oil were named the brands with the most equity in Hot Tea and vegetable oil categories.
Speaking before the presentation of the awards held at Southern Sun Hotel, Ikoyi, Lagos, the Managing Director of Kankar Milward Brown, Mr. Aggrey Maposa, explained that amidst the myriad of awards that dogged the Integrated Marketing Communication Industry (IMC), Kankar Public award stood out in the sense that the result of the award was based on empirical research of brands performances in the Nigeria market place.
Unlike other awards, Maposa said winners of the maiden Kankar Milward Brown Brand Equity Award emerged out of the study of the brands performance in the market.
“What we track is the brand equity in different categories in Nigeria and across the world.” He added.