By Rebecca Ejiforma
Chi Limited has received awards for two of its brands at the Global Quality Excellence Awards 2016 held in Lagos recently.
According to the company, this stemmed from years of consistent high quality, constant innovation and a commitment to keeping its brand promise by ensuring that consumers were offered quality, healthy refreshing fruit juices and dairy products.
Chivita 100%, the company’s flagship brand and market leader in the fruit juice category, was named as winner of the ‘Best Quality Fruit Juice Excellence Award 2016’ for the Juice category while Hollandia Yoghurt, also a market leader, won the ‘Best Quality Yoghurt Excellence Award 2016’ for the drinking yoghurt category.
Organised by the African Quality Institute as part of this year’s World Quality Day celebration and in line with the resolution of the United Nations, the Global Quality Excellence Awards 2016 has the objective of ensuring that quality remains an important tool for national growth and prosperity.
A member of the organising committee for the Awards Desmond Esorougwe said, “in a global economy where success depends on quality, innovativeness and sustainability, the award is our chance to reinforce these virtues as the foundation of organizations and brand’s requirement for achieving improved business performance. After a painstaking review of brands in the fruit juice and yoghurt categories, Chivita 100% fruit juice and Hollandia Yoghurt came tops in recognition of their capacity to deliver authentic consumer experiences.”
Speaking on the awards, Managing Director of Chi Limited, Mr. Roy Deepanjan said, “we are delighted with this honour from the organisers of the Global Quality Excellence Awards 2016. The award underscores our dedication to giving 100% to every stage in the production process of our brands from sourcing of raw materials to packaging and delivery. We constantly review our processes to ensure that only the best quality of our products in the Fruit juice and dairy category finds its way to shelf”.