Nigeria’s first social travel application, TrekBuyFlyTM was launched last week in Lagos. The app is specifically built for the Nigerian and African market and helps users get off the beaten track or find the most pocket friendly trips, with student discount options and last moment sales, while keeping friends updated through social media.
“Today’s traveller wants immediate answers. We want to know who’s in town when we arrive, what there is to do. We want to know the coolest places to hang out, the secret bars and see a little of the city too,” said Lola Adefope, General Manager of Business Travel Management Limited, developer of the app.
“We first came up with the idea when our classic clients kept calling us from their destinations after their meeting was done or shopping was completed. They would ask, ‘What else can we see, where can we just relax? What is outside the hotel?’ TrekBuyFlyTM app gives you these answers,” Adefope said.
The application is available for download in the Google Play Store and the Apple App store.
The app satisfies different trip cravings, including trips across Nigeria, experiencing its beaches by boat, climbing Olumo rock or splashing around one of Nigeria’s beautiful waterfalls.
It also caters to plan dream holidays around the world; glacier walking in Iceland, running with the herd in the Serengeti, tasting tea in China and much more.
“Let’s face it, Africans are social, we like doing things together or carrying each other along. It’s the African way; it is especially the way we are in Nigeria. So when we built this, we decided to make group trips and hanging out doing other activities a lot less complicated,” Adefope explained.
Amongst the long-term goals of developing the TrekBuyFlyTM app is to encourage Nigerians to travel and experience the country and improve internal tourism development in Nigeria.
The TrekBuyFlyTM app was officially launched in two interconnecting waterside venues simultaneously. After a wine evening cocktail at Raddison Blu Anchorage Hotel Lagos, VIP guests were transported by luxury boat across the lagoon to an invitation only star-studded party at Tivoli Gardens in Ikoyi.
In continued celebration of the app, TrekBuyFlyTM will be running competitions to send lucky winners on fully paid holidays. Contestants have to download the app from the Google Play store or the Apple App store and choose which holiday they want to win.