SPAR Nigeria was presented with the award for the best supermarket brand at the fourth edition of the World Branding Awards held in London recently at the Orangery Kensington Palace.
The prestigious World Branding Awards is organised by the World Branding Forum (WBF), a global non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers. The World Branding Forum is headquartered in London.
The awards see some of the world’s best brands recognised for their work and achievements in their various industries and regions. In the past, the award ceremonies were held in London and Paris.
Winners of the award are decided through three-tier process of brand evaluation, consumer market research and public online voting largely done by costumers and critics. According to the organisers, considerable emphasis is laid upon consumer relations and satisfaction and only brands with high positive consumer interaction make it through the evaluation process.
SPAR was adjudged best supermarket in Nigeria after evaluating the brand’s integrated marketing activities and corporate social responsibility activities.
According to the World Branding Forum, WBF, this award positions SPAR as a worthy example for other brands in Nigeria and worldwide.
It is worthy of note that SPAR is one of the very few Brands in Nigeria to have been awarded by the WBF.
”Today, consumers are more discerning than ever. Having a good product or service alone is insufficient. Brands need to provide memorable brand experience to its customers. The quality of brands competing for the awards is very high. Winners set the standards for what brands need to become in order to win,” said CEO World Branding Forum, Peter Pek.
The black-tie Awards Gala was attended by SPAR’s Group Managing Director Haresh Keswani who received the award on behalf of the hypermarket.
Speaking on the Awards, Keswani commented:
“We are deeply grateful to the organisers of the Awards and the entire Brand Forum team for putting together a magnificent platform for Brands to be recognised. We are humbled by this award and see it as an incentive to serve our customers better. SPAR Park n Shop has been in operation in Nigeria for almost three decades and we have grown with our customers to where we are today.
“SPAR Park n Shop brand is built on Four Pillars of Choice, Quality, Service and Value. We adapt our stores, products and services around the four pillars to deliver a world class shopping experience for our customer,” Keswani speaking on some of SPAR’s branding initiatives.
SPAR Nigeria has grown from one retail store to 10 major outlets nationwide. The store specialises in a wide spread of products, ranging from Grocery, Bakery, Butchery, Fruits & Vegetables, Hot Meals, Wine & Spirits, Fast Moving Consumer Goods, Consumer Electronics, Large and Small Home Appliances, Mobile Phones, Laptops & Tablets, Perfumes, Watches & Jewellery.
Franchised to Artee Limited for Nigerian operations, SPAR Hypermarket operates a retail space of over 33,000 m2 spread across 10 stores, serving over 5 million shoppers. SPAR stores are located in Victoria Island, Lekki, Maryland Ikeja, MMA2, Abuja, Port Harcourt and Calabar.