As part of its plans to deepen its penetration in the Nigerian market, Brian Munro Limited has launched a Scotch Whisky, The Famous Grouse in the market. The brand was ushered in during an all white party in Lagos to demonstrate its uniqueness.
The event, which marked the roll out of the brand’s new look and global campaign in Nigeria, “Famous For a Reason” – was meant to celebrate famous people from different works of life including music, media, movies and fashion industry.
Hosted by OAP Media Personality and Fashion Enterpreneur, Gbemi Olateru-Olagbegi, the event featured performances from alternative artistes, Aramide and others.
Reflecting on the name and the brand’s heritage, Paul Wilson, Managing Director, Brian Munro, Sole Distributor for the brand in Nigeria while unveiling the brand said life is about doing the right things and that when the right thing is done, fame will come and man will become famous for something.
Speaking at the event, General Manager, Brian Munro, Abayomi Ajao said:
“We are excited about the launch of the Famous Grouse in Nigeria. The brand has embarked on an exciting journey to not only celebrate its new packaging and premium design, but to also celebrate the people who are famous in their own rights and have made a difference in our community.
“You don’t have to be the biggest name in the society to be celebrated. If you focus on doing what you do well… fame will find you. You will become famous for a reason. Our brand history is central to this idea and it allows us to celebrate all the things that make the Famous grouse “Famous”… A new journey has just begun for us and the fame is only growing stronger.”
The Famous Grouse was first produced in Scotland in the 1800s by Mathew Gloag and has built on its roots and heritage, moving towards a more modern and premium expression.
The brand which is known as a whisky of the finest quality now comes in an elongated capsule with a proud stylized icon crown and an elegant curved shoulder, inspired by the Grouse unique eyebrow.
The brand is said to be presently being sold in over 100 countries. The essence of the brand’s whisky which makes The Famous Grouse of purest quality is broken into four key fundamentals – Foundation, Finest, Flavour and Fusion.
Founded in the 1860s by Mathew Gloag, the Famous Grouse declined the temptation of being named after its founder just as others. Instead, the brand was named after a bird, the Grouse. And the brand became “The Famous Grouse” with footprints in over a hundred countries across continents. The brand has built on its roots and heritage, moving towards a more modern and premium expression.