Kanekalon Set for Crowning of another African Queen


Mary Ekah
All is set for this year’s edition of the Miss Kanekalon pageant where an African queen will be crowned for the second time. The show billed to hold on Saturday November 12 at the Eko Hotel and Suites, Victoria Island, Lagos, promises to showcase colourful contents of entertainment by fantastic artistes, gifts to take home, and exclusive hair show of brand-new weave-on styles. Not just that, the event is also going to be a great opportunity for the ambitious, talented and beautiful African woman who has her mind set to becoming Miss Kanekalon 2017, to experience and pre-study what makes a lady Miss Kanekalon.

For an early Christmas present from Kanekalon to appreciate fan’s patronage of the brand, the brand is offering invitations to this pageant. So to be the winner of an invitation, all you need to do is log on to Kanekalon’s FB page. (https://www.facebook.com/kanekalonafricapage). The invitation campaign, which started on October 28, will last till November 4. This is an opportunity to enjoy the front-row experience and participate in making another classy page of Kanekalon history.

It will be recalled that Miss Kanekalon 2015 Finals was held last year, where Ms. Esther Chukwujekwu emerged as the very first Miss Kanekalon, taking home N2m, a 2015 brand new Toyota Yaris and a one year modeling contract while the 1st and 2nd runners ups Ms. Abisola got N1.5m with a 60” LED TVC and Ms. Elma got N1m respectively. This year’s 20 finalists will include five finalists selected from the audition held in Accra, Ghana for the very first time, together with 15 finalists from Port Harcourt and Lagos auditions.

The finalists’ hairstyles will use Kanekalon‘s braids, styled with the creativity of the stylists, with the theme of ‘Bringing out the individual Natural beauty and Elegance of the African Woman’, a suitable theme to grace this hair and beauty pageant as ever since its introduction in the Nigerian market in 1987 and 1990 in Ghana, and has maintained its attitude of contributing to the beauty of African women by introducing beautiful, high quality, and safe hair extensions.

It is also worthy of note that Kanekalon started its communication in Nigeria in 2010, the year of the 50th Anniversary of Independence of Nigeria and a milestone year for Nigerian women to re-evaluate and appreciate her African beauty. It also sets its eyes to establish its communication in sister African countries as well in coming years, and in fact, this year is the maiden year where Ghana joined the Miss Kanekalon pageant platform with Kanekalon reaching out to sisters in Ghana via splash of eye-catching online and radio messages.

Kanekalon offers stylish and high quality products that meet the demand of today’s woman, complimenting each woman’s unique beauty, allowing her to feel great, not just in her appearance, but also in what comes from within; confidence in whom she is; and as a result giving her courage to open doors to new opportunities. The brand is one of the world’s finest fibre used to produce high quality braids, beautiful weave-on, wigs and hair extensions. It is cherished by women globally and thus enjoys the position of being the leading and dominant raw material in Nigeria and worldwide.

For example, Kanekalon braid fibres are suitable for all types of braiding; from thick to the finest, from short to the longest, and from straight to wavy, curly or any other sophisticated or advanced styles. 100 per cent Kanekalon braids are hot water friendly, so it can be easily sealed and/or curled into desired styles by dipping in hot water. It is soft to touch, and it is tender to the fingers when braiding. This allows braiding faster and smoother. Kanekalon is also known for its innovative fibre such as AFFRELLE, AQUATEX and FUTURA. You can also find Kanekalon in your favourite brands, DARLING, NINA and X-Pression.