LG Stirs Market with OLED TV


By Kasie Abone

LG Electrics has once again stirred competition with the launch of 4K OLED TV thereby redefining the global premium TV market segment. With the level of technological advancement that went into the production of OLED TV range, there is expectation that it would dominate the next-generation TV market.

According to the electronic giant, OLED distinct features include ability to turn each individual pixel on or off making backlighting unnecessary thereby allowing for display of sharp black and infinite contrast; OLED TVs can represent crisp, nuanced images even when tiny objects are placed in a dark area. OLED’s deep black also serves as the perfect medium for colours to be rendered accurately with more vibrancy.

OLED technology has several advantages and in addition to being lighter and thinner due to lack of a backlight, OLED TV’s offer excellent picture quality. Because OLED pixels emit light directly, viewing angles are much wider, plus colour and contrast stay the same regardless of viewing angle. And because each pixel can be turned off individually, OLED TVs can do their best to deliver an absolute black and an infinite contrast ratio.

Such technological advancements in OLED and its obvious benefits over the existing TV technologies, is creating an ideal platform for an increased potential in this new TV technology while expanding the premium TV market.

Backed by 50 years of experience in the TV business, LG has built a new TV category with its OLED TV and the company is ready to bring future display technologies to current TV consumers as the world’s leading OLED TV producer.

From giving the world the industry first large sized TVs, to the smartest TV interface, broadcast compatibility and best picture quality, LG’s history marks it all. With a projected increase in demand for OLED TVs, LG is keen on dominating the premium 4K TV market by increasing product supply of its OLED TVs, thereby pioneering a completely new category of television.

“LG has long been a leader in the television market, continuing to raise the bar with its innovative TVs. Since the introduction of the company’s first OLED TV, LG has been increasing its commitment to this revolutionary technology with each passing year. Our concerted efforts have fostered substantial market potential for this latest TV format. Globally, this has resulted in a positive impact on the sales of OLED, and we believe the strong potential of the product is creating a positive sentiment among consumers across the world including the Middle East & Africa whilst creating an enhanced and improved viewing experience”, said Kevin Cha, President, LG Electronics, Middle East & Africa.

LG OLED TVs provide an unrivalled HDR experience with images that look more real, with more perceived depth and crisper, more vibrant colours. By starting from perfect black – which only OLED can achieve – LG OLED TVs are able to produce the required light ranges for HDR at a lower peak brightness, resulting in an exceptional, comfortable HDR viewing experience.

LG OLED TVs are the first TVs to be compatible with both core HDR formats. This is important for consumers because it assures access to all the HDR content available today and peace of mind that their TV will handle new content to come. 

In addition, the entire 2016 LG OLED lineup carries the “Ultra HD Premium” certification which identifies products that can deliver the high standards for performance and immersive experience as set by the UHD Alliance.

All LG OLED TV models come with the latest generation of LG’s acclaimed webOS Smart TV platform, which makes finding and switching between content options – including broadcast TV, streaming services and external devices – simple and fast. 

With enhanced mobile connectivity, remote features and more content options, LG webOS 3.0 makes it even simpler and more fun than ever for users to find and enjoy the content they want to watch, including a growing library of 4K and HDR programming.