If anyone had told Lanre Da-Silva-Ajayi while growing up that she would someday be a force to reckon with in the world of fashion designs, she might have dismissed it with a wave of the hand.
But since she ventured into the business, it has been one laurel after another. Just recently, she shone like stars at the 170th anniversary of Vlisco in the Netherlands, where eight women from six different countries in Central and West Africa had featured as the faces of the 170 Years campaign.
It was gathered that her collection was characterised by catchy Vlisco ankara prints mixed with Swarovski embellishments, velvety, chiffon prints and metallic mirrored fabrics. All these won her a standing ovation from the audience as well as other participants.
No doubt, this is another proof that Da-Silva-Ajayi, who holds a Master’s degree in Accountancy, is cut for greatness. The business, which started like the mustard seed in her parents’ sitting room a few years back, has now grown into a reputable business empire.
Her driving force as gathered has been her belief that success, as we all know, is not something that happens overnight. It’s a learning curve that comes with patience, perseverance, hard work and endurance.
Even in the face of stiff competition LDA, as she is fondly called by friends and admirers, is still a leading outfit in the industry, thanks to her ingenuity. She is able to combine pattern, print, exquisite and even traditional fabrics to produce day wear, evening wear, gowns and cocktail dresses. She is into formal and casual wears and enjoys designing the formal wears more, as they are tailored for more elaborate events and show more couture which the LDA brand is all about. This has been her winning streaks.