FOX Life Launches on StarTimes Nigeria


Emma Okonji

FOX Life, an urban contemporary entertainment channel owned by FOX Networks Group (FNG), and customised for Africa has been launched on StarTimes channel 071 Antenna and channel 132 Dish in Nigeria.

The new stylish channel will boost StarTimes growing entertainment portfolio, spice up viewers experience with flamboyant programming and enrich memorable digital TV moments.

Head of Public Relations, StarTimes, Mr. Israel Bolaji, said the digital TV network is excited to further enrich its entertainment and lifestyle menu for improved viewers’ pleasure with the launch of FOX Life. The new channel is part of an impressive FNG catalogue of channels in Africa, including FOX, National Geographic Channel and Nat Geo Wild, all available on StarTimes.

According to Bolaji; “The new channel would add a touch of magic to viewers’ experience and enhance memorable TV experience with quality programming including interesting television series, dramas, sitcoms, shows and movies, among others, which include some original programming in Africa. FOX Life will showcase latest and compelling Hollywood, Brazilian and African programs including 2016 blockbuster ‘Real Housewives of Atlanta’, America’s Next Top Model, Clean House, and other thrilling and emotional dramas such as Empire, Pitch, and others.”

“FOX Life offers StarTimes subscribers a global entertainment appeal with an interesting blend of lifestyle programs from local and international scripted and non-scripted content. Asides its array of Hollywood, African and Brazilian series, it is introducing Turkish telenovelas to Nigeria. It also showcases Africa centric programs and considerations with localized content, focuses on socially relevant positive and local story telling, thereby creating an undisputed perfect home and port of call for young aspirational viewers in Africa especially female,” Bolaji added.

Marketing Director, StarTimes, Mr. Oludare Kafar, said the new addition is another step in the digital TV network provider’s quest to continuously enrich content, grant subscribers more value for money and offer refreshing and enjoyable TV experience. The new channel compliments our high profile catalogue of channels with rich programs synonymous with high-quality, cutting-edge entertainment with an extensive catalogue of prime-time programs that resonates with the vision of StarTimes.

According to Kafar; “With Pan African content, the channel focuses on localized storytelling with the best of Hollywood created specifically for African viewers. Locally relevant programming made for Africa, showcasing the best in lifestyle, travel food and entertainment the continent has to offer. Carefully curated American reality and lifestyle shows focusing on all the high drama expected from the likes of Preachers of LA, and the Real Housewives, through Tyra Banks in America’s Next Top Model to brand new US shows are surplus.”