Alcatel to Dominate Smartphone Market with New Technology


Chinese phone maker, Alcatel, is set to call the shots in the mobile phone market having launched a new technology to usher in its second year of operating in the Nigeria market.

The Information Communication Technology, ICT Company that hosted its partners in the country recently, for the purpose of appraising its market performance in the last one year and to strategise for the coming year announced that its innovations coming on board would drive more sales and interest in the brand.

According to the company’s Regional Director in Nigeria and Central Africa, Nick Imudia, the firm had decided to meet with its partners and distributors as a way of appreciating them and also, reinforce its relationship with them as well as the market at large.

Imudia added, “We are proud to inform you that one year down the line, Alcatel is growing to be the smartphone brand of choice in Nigeria and we are continually delivering on our promise to make premium experience affordable to our customers.

“We strive to innovate and differentiate ourselves from our competitors by giving consumers extra features that not only set them apart in terms of design and style but also helps to achieve more. Some of these features include the DJ feature on the Alcatel Pop Star and the finger print recognition on the Alcatel Pop 4s which allows for locking of individual applications with the finger. At every price point, we offer a lot more for less.”

Alcatel Nigeria Sales Manager, Adeola Awesola said Nigeria took the partners through a product demonstration session where special features of the devices currently in the market were highlighted. He also provided them an insight into the company’s technological and product direction for the coming year.

Partners represented at the forum included operators such as Airtel, MTN and Smile Networks, while distributors and retailers included TD Mobile, Midcom and Slot. Others included Dallas, Kolia Angel, Something Else, JJ Phones as well as McDorsey Limited, Alcatel Nigeria’s official care and after-sales partner.