ZTE New Smart Phones Enter Nigerian Mobile Market


By Chinazor Megbolu& Rebecca Ejifoma

A leading mobile device provider, ZTE, has launched its brand new six smart phones, which will hit the Nigerian market this month in over 400 reputable shops across the country.

The Nigerian-based Chinese company disclosed this recently at a media parley in Lagos to kick off ZTE’s open market operations in Nigeria.

The Managing Director,  ZTE, Mr. Xiang Pingnian, assured Nigerians that their priority is to provide the best quality and good services they are known for worldwide.

“The premium products: Blade v7lite, BladeA910, Axon 7mini, Blade v7 max, BladeA452 and Axon7. These feature phones are affordable because we understand the present economy of the country today, “he said.

Xiang explained that ZTE would never compromise its standard, quality and services.

According to him, “we are a leading brand in Africa, United States (US) and other European countries. Our products meet Nigerian Standard and Nigeria is a country to do mobile business.”

While describing their drive for the best as the beauty of technology, he noted that every year, new technology meets forward thinking.

“We have seen many tech devices that keep pushing the boundaries of our imagination. It is the beauty of technology that allows us to go beyond and innovate, infinitely extending one’s imagination. Imagination inspires technology, and technology turns imagination into reality,” he said.

Xiang pointed out that since ‘Innovation and beyond’ is the ZTE’s global strategy for 2016, affirmed the powerful combination of technology and imagination will unlock endless potential.

“We aim to create technical breakthroughs with the powerful merging of technology and imagination to contribute to the development of human society, ” Xiang said.

Meanwhile, the Vice President, ZTE Corporation, Mr. Hui Shen, said the company is working with global industry chain partners, listening to their consumers, creating innovative products for everyone, and letting them enjoy the smart life. He, however, stressed that having been in the handset industry for 18 years, posited that Nigeria has always been the leading and information window for the West Africa and believe Nigeria is a great choice for ZTE’s brand exposure.

On its corporate social responsibility, Shen hinted that  considering customers preference in each country, they would consider  sports sponsorship or entertainment sponsorship in Japan, Australia, South East Asia and South Africa as part of ZTE’s continuous branding effort.

“For sure, one day we will have our sponsored sports team in Nigeria, and the day is not far from now, ” he said.