Indian owned beverage firm, the La Casera Company Plc. has kicked-off its Nationwide ‘Thrill Train Tour’ with the Abeokuta consumers having the first feel of the event.
The firm said that it was a fulfilling outing at the gateway state as consumers turned out enmasse to grace the occasion which lasted for three days and further spiced up with musical performances from the mosquito killer crooner, Small Doctor, and a host of other local performers.
The occasion saw elated customers participate in activities such as dance, mime and comedy competitions with hundreds of participants rewarded with mouth-watering prizes and free cases of La Casera drink.
According to the firm’s General Manager, Mr. Dave Van Rensburg, the activity was one way the organisation engaged and connected directly with its widely dispersed audience. He explained that the thrill began in Ogun State because the firm had its highest number of consumers in the state as recorded from statistics.
Renseeburg added the thrill train would be moving from Abeokuta to reach consumers in other states including Ondo, Ekiti, Osun, Ilorin and several others who would be treated to a mind blowing experience of fun, dance and also rewarded with exciting prizes.
Managing Director of the company, Mr. Roland Ebelt reiterated the firm’s commitment to continue to serve consumers the best and connect with them on regular basis.
“We have for over a decade offered Nigerians with a rich, premium and refreshing drink through these years and this has earned us the love of millions of consumers across the country as well as awards and recognitions both from industry regulatory bodies and other corporate bodies alike, and for, us the consumer still remains the king,” he said.