By Azuka Ogujiuba
Luxury retail store, Polo Avenue welcomed media personality, Efe Tommy’s fashion and style website www.uberstyle.org to Nigeria for the very first time with an exclusive event that held at the Polo Towers.
Upon arrival, guests were treated to cocktails from Cointreau, canapés and finger foods from Café Jade, while they mingled, networked and received gift bags from Zen Décor, Hairven, among others.
The event was filled with top celebrities and socialites, Kelechi Amadi-Obi, Mudi, Dakore Egbuson, Tomi Odunsi, Alexxx Ekubo, Uti Nwachukwu, Bobby Taylor, Karen Koshoni, Yung L, DjSpinall, Shina Pella, Ene Maya-Lawani, Queen Ahneva Ahneva, Olisa Adibua, Bisoye Fagade, Charles Aigbe and Emeka Opara.
This exclusive event gave guests a breakdown of what Uberstyle.org represents and some of its future projects.
“Uberstyle.org is the next big thing to hit the continent as regards fashion, style, celebrity style, upscale lifestyle and all things in between,” said Efe Tommy, Creative Head & Founder of Uberstyle.org.
What is Uberstyle about?
Uberstyle.org is a one stop online magazine and the home for fashion, celebrity, entertainment, music, lifestyle and exciting and enthralling news, celebrity news and pop culture. Our target locations are the cosmopolitan cities within the African continent, Lagos, Cape Town, Johannesburg. We also focus on the busiest fashion capitals on other continents where the style and lifestyle flags are in high octave like London, New York, Paris and Dubai – merging each story with some African vibes,” the outfit said.
Ali Baba , Arese Ugwu and Japheth Omojuwa, Brand Influencers of OneLifeLiveThem Campaign
Rémy Martin Cognac announced the launch of its global campaign that recognizes and celebrates individual’s multi-talents in October last year. Since then, the brand has selected and celebrated different individuals that embody the brand DNA. Arese Ugwu, Japheth Omojuwa and Ali Baba last week were unveiled as the new set of influencers for the campaign.
The campaign tagline, One Life/Live Them®, which assumes its grammatical error, identifies that today’s consumers are not defined by one talent or skill, but are multi-faceted and should be applauded for their many passions. Rémy Martin’s One Life/Live Them campaign encourages consumers to explore and celebrate all their talents. It is a call to live richer, larger lives, to expand the horizon and seize all the wonderful opportunities that life can offer, beyond the one-dimensional paths that former generations could have embraced.
ARESE UGWU is the Founder of Smart Money Africa, a personal finance platform for the African millennial. She is also the author of The Smart Money Woman: An African girl’s journey to financial freedom; A fictional personal finance book with smart money lessons.
As a contributor to one of the leading newspapers, the host of two personal finance shows, “Your Life Your Money” and co-host for “Analyse This” on Ndani TV, she has helped to shape the new narrative on personal finance in the media.
She also serves on several boards, including House of Tara and the Nigeria Higher Education Foundation as a non-executive director, and is also an associate member of WIMBIZ, serving on its planning committee since 2015. She was most recently a 2015 finalist for the Access Bank W Award for young professional of the year. After eight years working in wealth management, Arese is now engaging young Africans on the importance of financial literacy and the impact it has on helping them get money, keep money and grow money as they drive the continent forward.
She holds an MSc in Economic Development from University College London (UCL) and a BSc in Business and Management from Aston Business School, Birmingham. She is also an alumna of the of the Lagos Business School, INSEAD Abu Dhabi and The London Business School executive education programmes.
JAPHETH OMOJUWA: One can say Japheth is a reflection of his name, which means enlargement in Greek. As a public speaker, political expert, ideologist, Omojuwa has truly enlarged his life to be a multidimensional one, turning it all to a lifestyle.
As a product of his environment, he is one of many individuals dubbed the slash generation, living his life between slashes knowing that the real fulfillment comes from realising all of their talents while helping others find theirs.
Named on a list of Africa’s top “50 Movers and Shakers” by Switzerland’s Credit Suisse; JJ as he is fondly called has built a solid career as a public speaker having participated in various economic, civil society and media development panels from London, New York, Berlin, Nairobi and many other cities. Dabbling in political analysis; his role as an outspoken figure on social- economic issues has made him a member of the World Economic Forum’s global shapers. “The king of the click,” as he has been called, Japheth can also be referred to as a mastermind.
ALI BABA: There are quite a few men in all of history whose works resonate with such perfection and excellence that they actually need no introduction wherever they find themselves. The “Grandfather of Nigerian Stand-up Comedy” Ali Baba is undoubtedly one of such men.
Atunyota Alleluya Akporobomerere was born in Warri, Delta State to the Royal family of Agbarha Otor. He acquired his first degree in Religious Studies & Philosophy from Bendel State University (now known as the Ambrose Alli University), Ekpoma. But, it was during his time on campus there that he discovered his first passion and purpose in life: making people laugh.
After making his professional debut on television shows in 1991 on the NTA network, with several cameo appearances on radio as well, Ali Baba dared to take his craft beyond being seen as a jester and irrelevant to being professionally acclaimed and accepted. He believed stand-up comedy could thrive as a profession in Nigeria, and he dared to stand up for his convictions. After all, he only had one life to live so why not live them to the fullest.
Today, after a career spanning well over two decades, he is well acclaimed and respected home and abroad. Over the years, he has also delved into his other passions: photography, painting, writing, and motivational speaking. He is also an accomplished entrepreneur who has a strong flair for creating and developing ideas. In his words: “The value of your creativity can only be defined by you. Your creativity pushes your value proposition.”
In 2012, he was given the privilege of ringing the Year End Closing Bell of the Nigerian Stock Exchange, the first comedian to do so. A car lover, as well as an avid reader, he also spends a lot of his time involved in mentoring and motivating young men and women. CEO, Alibaba Hicuppuray 3rd, he has been honoured with several awards from various organisations, institutions and brands across the world in the last 15 years. He is also a Special Marshal of the Federal Road Safety Corps.
Rémy Martin remains committed to the core principles and values that its founders used to establish the company more than 290 years ago.
Supporting the community, highlighting skills and revealing the talents of people and nature, honouring craftsmanship and embracing the luxury of time, enables Rémy Martin to cultivate the most premium products. It is this depth of history and skillful mastery that goes into every bottle of Rémy Martin Cognac.
“Rémy Martin has always been about sharing – the fruits of our labours, the talents of our cellar masters, a range of cognacs crafted to suit different tastes but always with a distinctive style. It’s a philosophy which strikes us as tailor-made for today’s social networked world,” said Augustin Depardon, Executive Director of Rémy Martin.
“The most inspiring people are never just one thing, they are diverse and multitalented and we can’t wait to discover their passions, just like Rémy Martin.
Bukas and Joints Enters Second Season
Biola Alabi Media (BAM) has announced the premiere of the second season of its docu-series, Bukas and Joints.
Sunday nights will come alive again as the new season of the hit docu-series, Bukas and Joints airs this August. While Season One of Bukas and Joints left audiences smacking their lips in satisfaction and expectant with wetted appetites, the second season promises to be a bigger hit, with more locations, a variety of cuisines and businesses spellbound to take African cuisine to the next level. This season will definitely have audience asking for more.
Olisa Adibua, the show’s prolific host, returns this season and this time around he is taking on joints beyond our borders, sharing the richness of African cuisines at home and abroad. The show will allow everyone, Africans and Europeans, to explore the wide range and diversity of the African palatte.
From the pacesetter city of Ibadan to the centre of excellence, Lagos and to the heart of London, the 13-episode, 30-minute production of Biola Alabi Media, not only dazzles in its central narrative, which is an expose on the richness of the African culture and its diverse cuisines, but also serves to usher business owners into the spotlight.
“Here at Biola Alabi Media, we are committed to showcasing the richness of Africa’s cultural heritage and communicating that narrative to the world. With Bukas and Joints, we have found the voice to tell the world about the awesomeness of our culture through our cuisines,” said Alabi, creator and executive producer of the show.
She also explained that the new season would have a wider reach than the first. “The second season of Bukas and Joints is expanding its reach beyond the confines of our continent. There are a lot of untold stories behind the evolution of our cuisines over time, and we are looking to get a global perspective on the imprints our cuisines have made over different cultures,” She said.
So join Olisa and his celebrity guests at 7pm on AIT and follow via social media as he continues his journey of unraveling the mysteries behind our traditional cuisines which are deep reflections of our cultural heritage.
Alabi supervsed the production of some of the most successful shows in Africa like Big Brother Africa, Face of Africa and the first ever Africa Magic Viewer’s Choice Awards, while serving as the managing director of MNET Africa.
