Emerges iconic brand of the year
Continuing its winning streak and in demonstration of leadership of the carbonated soft drink market in Nigeria, Pepsi, a product of the Seven Up Bottling Company Plc, clinched the prestigious Iconic Brand of the Year at the just concluded Nigerian Brand Awards 2016, thus entrenching its strong brand presence.
This award is an endorsement of the strong brand equity and loyalty the Pepsi brand has among its numerous customers, given the rivalry for leadership in the sector. The brand Icon of the year award is demonstrated by the popularity of a particular brand in a sector and attested to by consumers in the Nigerian market.
This is coming barely two weeks after the Pepsi brand won the Outdoor Advertising Association of Nigeria (OAAN) Poster Awards’ Grand Prix for its Long Throat campaign, where it also stood out as market leader in its sector.
Reacting to the award, Head of Marketing, Seven-Up Bottling Company Plc (SBC), Mr. Norden Thurston, noted that the various awards garnered by its brand were a tacit endorsement of the leadership position of brands on the stable of the Seven Up Bottling Company (SBC) in the Nigerian Market.
He noted however that the development is also evidence of creative ingenuity of its partner agencies in marketing communications who tirelessly work in concert with the group in creating seamless communication and brand visibility strategies targeted at its market.
“We are delighted with these awards. It is a testament to the great partnership that exists between SBC and its partner agencies in marketing.