Funke Olaode
In what could be termed a revolutionary takeover of the wine market in Nigeria and Africa, a German brewed wine with its headquarters in Florida, United States recently stormed Nigerian with Friends Funwine. The launch of the wine in four different flavours, which comes in 250 ml in quality aluminum, slim cans took place in Lagos.
Founder and Group Managing Director of the company, Engr. Yariv Brosh, said he was delighted to be part of the Funwine and its real revolution in the beverage business in Nigeria. According to him, Nigeria is the first country in Africa where the brand is first launched. “Funwine started in the mind of one of the world best food and beverage specialists, Mr. Joe Peele. The concept really is breaking through! Funwine was created as an affordable-healthy-tasty-RTD-flavored wine packed in a quality aluminum slim cans and bottles.
Brosh said using a state-of-the-art beverage technology creates a clear smooth natural organic wine based flavored drink.
Speaking further on the newest, tasty, refreshing and delicious wine, Brosh said the Friends Funwine which is currently available in five flavours is the first ever coffee wine in a can in Nigeria, adding, “Funwine contain vitamins, low alcohol – only 6 per cent and low nutrition value compared with the alternatives and also has minimum sparkling which makes the drink easy and fun.”
Group Chief Designer of the brand, Mr. Keren said Funwine creed and design are completing the experience of Funwine taste and smell. “The aluminum slim cans and glass bottles are the finest available in the industry. Our ready-to-drink, known as RTD, Flavors are one of their kinds. Funwine gives relaxed feeling alone, or bonding people who wish to have fun all through the day. Its design and colours were carefully chosen to give a natural-relaxed-atmosphere. We didn’t only try to make a precise design, but we paid a huge attention to the synergy between Funwine taste, smell, look and feel,” Keren said.
As the company, which started its operation in America and currently operates in 42 countries around the globe spreads its tentacles in Nigeria looking for qualified distributors and dealers to join the fun, Brosh reiterates its company’s commitment to contribute to the Nigerian economy as it plans to establish a winery and a filling facility in Nigeria within 2017. This he believes will reduce Funwine retail price dramatically.
