Mixta Africa, Africa’s leading real estate firm, is sponsoring Wakaa, a musical in London’s West End. This was made known by the Chairman/ CEO Mixta Africa, Deji Alli, at a joint press conference, in Victoria Island, Lagos, with Bolanle Austen-Peters Productions (BAP) – an award-winning production company and producers of Wakaa, as well as the hugely popular Saro, a musical.
The Communications Manager of Mixta Africa, based in Barcelona, Spain, Imma Puche, said, “We are proud to be lead sponsor of ‘Wakaa, The Musical’. Wakaa is an original African export that tells the African story, the African way. It illustrates the current reality of the typical African youth who is looking for a way out of Africa and failing to see the opportunities that exist in here. When BAP Productions approached us about their intention to take Wakaa to the global stage, it was easy for us to connect with; firstly, because we want to support the arts, an industry with immense potentials. Our support also demonstrates what Mixta Africa is about; harnessing opportunities, which we do by building communities across Africa.”
Wakaa! The Musical is a play about the trials, successes and experiences of young graduates with varied backgrounds. A wager between them after graduation has a twist when the realities of life and the folly of their choices hit them. The story reveals the struggle and challenge young people face in present-day Africa and abroad. WAKAA! The musical takes you on an emotional roller-coaster and is a strong satire of Nigeria’s politics. Wakaa first ran in December of 2015 in Lagos and it was a huge success. Wakaa! The Musical will hold from July 21 to 25 in London’s West End with a total of seven shows throughout the five days.
Managing Director of Mixta Nigeria, Mr. Kola Ashiru-Balogun, also stated that “Mixta’s support for Wakaa on the London project is well aligned with our strategy for Diaspora market. As you know, the African real estate sector currently offers huge opportunities for investment: right from affordable homes to luxury homes. There is a very strong African presence in London and we want to use this medium to reach out to them about the opportunities back home.”
On taking Nigeria’s first musical to London, Bolanle Austen-Peters had this to say: “We should start exporting products, especially culture, from Nigeria and our musicals present us that opportunity. Creating jobs has always been my primary motivation. For example, previously outsourced cottage industries such as costume designing and training for technical roles are now being done in-house. We are birthing industries and developing talent that can rival any of the big institutions in the world.”
As part of the sponsorship, Mixta Africa will be hosting a real estate investment cocktail on July 22 at Pullman Hotel. In addition, Mixta Africa will host Africans living in London on July 31 at a family fun day event which promises to be home away from home.