Pepsodent Nigeria has emerged first in the World Oral Health Day 2016 challenge both at the continental level, first ahead of nine countries, and at the global level, first ahead of 31 countries. According to the organisers of the competition, the achievement was measured by the delivery of over one million pledges from a fully integrated campaign across multiple touch points with best-in-class in-market or store and digital activation executed by the Terragon Group.
Speaking on this feat, Brand Manager, Pepsodent Nigeria, Umoh George, stated that the achievement was a major milestone for Nigeria as it was the first time ever that an African country would emerge first in the global Oral Care Social Mission’s Challenge with corresponding growth in market share and sales during the same period.
“This win has demonstrated that our social mission equals business mission. In line with Unilever mission to improve the oral health of ten million Nigerian children by 2020 through the Pepsodent Brush Day & Night schools programme. We are encouraging people to adopt the habit of brushing twice daily (morning and night) as a global best practice to healthy (oral-care) living,” he said.
The #BrushBrush campaign was the digital leg of the World Oral Health Day 2016 campaign, is aimed at getting people to take their oral hygiene seriously by pledging to Brush Day and Night. A key success to this campaign was the digital execution carried out by Terragon Group, Africa’s largest Digital Media Company.
Also, the Head of Business and Strategic partnership at Terragon Group, Anu Sanya, congratulated the global brand on the achievement, adding that while it was important to deliver a world class campaign, there was need to create executable strategies to address the set objectives – sensitise the general public on the need to improve oral hygiene.
”We are happy to be a part of the success story and we will continue to provide value for our clients as it’s our primary focus. This win is another step to show that that No One Knows Africans Like we do”, she said.