Riding on the success of previous editions and its impact on children’s academic development and performance in the last five years, Fidson Healthcare Plc is set to commence this year’s edition of its flagship children academic reward programme- Astymin Brilliance Reward. The annual event is scheduled to hold tomorrow, Saturday, July 9, 2016 at the Grange School, GRA, Ikeja, Lagos.

The programme, which berthed in 2010, is aimed at developing the mental and academic performance, while rewarding hard work and academic excellence amongst Primary School pupils, through special acknowledgment and provision of educational materials.

This year’s programme will witness the convergence of the very best graduating pupils from over two hundred private and public schools across the South-west and South-eastern regions, as well as parents, teachers and stakeholders in Nigerian educational system. The kids will be recognised and rewarded with certificates of excellence and valuable prizes.

According to the General Manager, Fidson Healthcare Plc., Mr. Ola Ijimakin, this year’s edition is an evidence of Fidson’s unrelenting commitment to supporting the kids in all their academic endeavours, through its Astymin brand, in line with the corporate brand promise of valuing lives.

“Like we have always emphasised, the ABR is our attempt to bring back the glory days of our education by throwing our weight behind the children’s drive for academic excellence. This is another season of delight for the kids who have worked so hard and perform exceptionally in their academics; but for us as a brand, it is another day of celebrating excellence,” he said.

Expressing concern over the dwindling reading culture amongst teenagers and youths in Nigeria, and the untamed passion for fast money, fame and interests in social or political affluence, for which academic excellence has been traded, Ijimakin explained that Astymin Brilliance Reward is one of the ways the company is partnering with government and other well-meaning stakeholders to develop the country’s educational system.

“We believe it is better to catch them young and put them on the right path to success. Therefore, Astymin will continue to take the giant stride in rewarding brilliant primary school kids in a way that will motivate them to stay focused on their studies, believing that merit and hard work can still be rewarded,” he said.