Festus Olakunle Adenisimi: USAF’s Established to Give Back to Society


USAF Foundation’s Mission is to provide social and human services and programmes to underserved communities in the United States and Africa to build better lives. The founder of USAF Global Business Development, Festus Olakunle Adenisimi, who hosted a forum in Lagos, recently, said more investment and training tips would be made available a proposed workshop in OCTOBER in FORT WORTH, TEXAS, U.S.A, reports Bennett Oghifo 

Most people lack the information required to project their ideas. However, once the necessary push is given, then the ideas will become reality.

This is the kind of work that USAF Foundation does and it is designed to assist people grow their ideas. A major conference has been planned to hold from October 6-8, 2016 in Fort Worth, Texas, U.S.A.

USAF officials said it would be “An experience with the world’s most forward thinking innovators.”

According to them, “Our mission is to reshape the future of education and entrepreneurship! To develop those who aspire to become the next world ambassadors to lead with confidence and intellect. We make education & entrepreneurship, translate into success.

“USAF Global Business Development provides leadership guidance and business techniques of success. Members of USAF Global Business Development will gain access to business development seminars, leadership advancement seminars, a network community of businesses all over the world, investment opportunities, and education enhancement.”

USAF’s programmes include; education, social services, and emergency relief. On education, they insist that “Every child deserves a right to an education. Education transforms lives and breaks the cycle of poverty for children and their families. However around the world, 59 million primary school children are not in the classroom, and the number is growing.”

In social services, the organization states that “Malnutrition and water related illnesses are the leading causes of death for children. By treating childhood malnutrition in the first 1,000 days of a child’s life, USAF Foundation works to provide food, clean water access and shelter options for families in need.”

And on Emergency Relief, it said, “The need for humanitarian relief is massive.  With the aftermath of a natural disaster, relief to children and their families are crucial.  USAF will serve as an aid with resources and volunteers to help provide a level of comfort to those affected by the civil conflicts or unforeseen emergencies.”

According to the founder of USAF Global Business Development, Festus Olakunle Adenisimi the idea of setting up the organisation stemmed from his background. “I come from a large family and I have many friends and these people have a lot of needs. Also, a lot of my friends come to the United States and get defrauded by some unscrupulous people and the only way I can give back to these people is to create an organisation like this to help people.”

He said the country produces graduates annually but that most of them do not get jobs because they lacked knowledge, and that USAF desires to fill that gap.

In Lagos, participants at the membership forum were taught ‘Brand Building & Social Media Marketing’ by Ace Anderson and Donte Dean.

The fine points of collaboration was discussed by LaToyia Dennis, Director of USAF Foundation.

Discussing ‘Why Build a Brand’, the Ace and Dean said, As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace.

On Brand Identity, they said it “is tangible and appeals to the senses. You can see it, touch it, hold it, hear it, watch it move. Brand identity fuels recognition, amplifies differentiations and makes big ideas and meaning accessible. Brand Identity takes desperate elements and unifies them into whole systems.”

They said, “Branding is a disciplined process used to build awareness and extend customer loyalty. It requires a mandate from the top and readiness to invest in the future. Branding is about ceasing every opportunity to express why people should choose one brand over another. A desire to lead, outpace the competition and give employees the best tools to reach customers are the reasons why companies leverage branding.”

They said “brand identity process demands a combination of investigation, strategic thinking, design excellence, and project management skills. It requires an extraordinary amount of patience, an obsession with getting it right, and an ability to synthesize vast amounts of information.”