Lipton’s New Campaign Targets Muslim Consumers


As Muslims embark on the annual Ramadan fast, Unilever Nigeria Plc. is encouraging consumers to take action in line with the spirit of Ramadan through the just launched Ramadan campaign for her flagship Lipton Yellow Label tea brand.

Speaking about the rationale behind the campaign, the Category Manager Tea and Spreads, Vivian Ihaza explained that the Ramadan period, which is a very important for Muslim consumers across Nigeria is not only a time of reflection and prayers  but also a time to reach out to someone in need.

According to her; “It is a fundamental human truth that we all have good intentions and thoughts that are related to social goodness but most times, our busy lives get in the way of turning these thoughts into actions”.

The Lipton Ramadan campaign is about encouraging our Muslim brothers and sisters to #ThinkLessDoMore by taking actual, concrete actions this season without expecting anything in return’. She further noted that Lipton Yellow Label tea as the uncontested market leader in Nigeria is well placed to deliver this message of encouragement.

The campaign which kicked off last week with some popular social media celebrities using the hashtag #ThinkLessDoMore on their twitter and Instagram handles will continue through the Ramadan period on television, radio and other communication channels.

The Lipton mobile Ramadan lounge will also be stationed at select mosques across Nigeria to provide refreshment after IFTAR prayers to Muslim Faithful’s. As the Lipton Brand Manager, TayoAdesokan also pointed out, “It’s not just about Lipton preaching but also taking concrete actions too. This is Lipton’s way of also “Doing” in line with the campaign idea”.

President of the Nigeria Stock Exchange, Mr. Aigboje Aig-Imoukhuede is expected to deliver the keynote address, while marketing communication experts, Michael Theodore (USA) and Dr. Oliver Gray (Belgium) are expected to speak at the Summit.