Organisers of the Lagos Criterium Cycling Championship have commended MultiChoice Nigeria; Nigeria’s leading video entertainment provider, for supporting the maiden edition of the cycling competition in Nigeria.
Speaking at the end of the cycling competition which attracted over 200 cyclists across the country, Ladipo Soetan, Captain of Cycology Riding Club said MultiChoice’s immense support to the competition is a clear indication that it’s an organisation committed to sports development in Nigeria.
“‘MultiChoice through its SuperSport channel has done a fantastic job in providing broadcast coverage for the competition. Inspite of the short notice, the SuperSport crew were on ground to cover the tournament.”
According to the Marketing Manager, DStv, Chioma Afe, MultiChoice’s decision to partner with the Cycology Riding Club is based on its commitment to provide quality sports content to its subscribers in Nigeria and Africa. While noting that MultiChoice gave similar support to Copa Lagos Beach Soccer championship which has become a world class recognized beach football championship, Afe, said it was a great opportunity to support the maiden edition of the cycling competition.
Proof of the company’s commitment to sport development can be seen through the sponsorship of the DStv Premier Basketball League, the revival of boxing in Nigeria through the GOtvBoxing Night competitions and the continuous support of the Nigerian Football Premier League.