Wi-PAY Technologies has announced it will be participating in the forthcoming Digital Africa conference and exhibition holding in Abuja from June 1st to 3rd 2016.
The three day event is expected to connect manufacturers with buyers and consumers by introducing new innovations into the consumer technology market. It will also provide media support to ensure global visibility for displayed products and services.
The company will also be participating in the CardExpo Africa exhibition organised by Intermarc Consulting Limited in conjunction with the Central Bank of Nigeria (CBN) from June14th to 16th 2016 in Lagos.
According to a statement, the exhibition will focus on the future of retail payment and e-commerce and how innovation will drive the process as well as service delivery strategy that will define the future of retail payments and e-commerce in the country. The company is also being nominated for an award in the Payment Innovation of the Year category, taking place during the event.
“These platforms will serve as unique opportunities to establish a strong presence of our business and meet new customers,” according to the Head of Corporate Services of the company, Mrs. Helen Okocha.
In a related development, the company announced the commencement of the second phase of advertisement campaign beginning this month.
This will include outdoor advert, radio jingle and TV commercials in select stations within Nigeria and African region. The first phase included advert on various social media platforms. ‘’It offers an avenue to promote our products to a larger group of people who have little information of our services, as well as reaching out to existing clientele’’- according to the Head of Operations/IT of the company, Mr. Charles Ighedo.
The broad range of products and services targeted to the Business-to-Consumer (B2C) market includes the Wi-Pay Mobile App (Wi-App) and online payment portal.