Tuface Idibia caused a stir recently at the unveiling of a new entrant in the Mobile end of the telecommunication market called Partner Mobile. The icon of the nation’s entertainments industry suddenly emerged from the blues while the event was on and changed the atmosphere. While some observers concluded that the musician was brought in to add glamour to the launch, it was believed in some quarters that he might later become the ambassador of the mobile company in Nigeria.
The company, which was said to have entered the market with an intention to disrupt the phone marketing strategy introduced 3 series of mobile phones- PS1, E15 and KS1, otherwise known as the King Series, the Elite Series and the Prestige series respectively.
While the PS1 is the entry level phone, the E15 and KS1 are the upscale devices set up to do battle with Samsung, Infinix, Lenovo and Tecno brands of handset.
The flagship PS1 is however positioned to penetrate the market from the entry level of the rank.
Explaining the reason for coming into the Nigerian market at this time, the Partner Mobile’s Chief Operating Officer, Mr. Simon Klepper, said Partner Phone is wholly Nigerian brand despite the fact that it is manufactured in China. According him, “Partner Mobile is a Nigerian company with our head office in Abuja, this is where we will run the company from and we will be on hand to assist wherever necessary, the consumer and our dealers throughout the whole of Nigeria.”
Assuring on quality, the COO stated that the company will bring the latest advances in mobile phone technology with visually attractive products, made with quality components to perform reliably at prices to suit consumers.
Speaking on the choice of name, Klepper said “on Partner Mobile, the name wasn’t chosen without reason; we want to be your phone of choice not only for today, but tomorrow and way into the future.
To achieve the unthinkable to topple some renowned phone brands in the market, Klepper said “we need to build confidence, not only in our products and the constant search to bring innovative, ground breaking technology to market; but in a human capacity, through positive customer care experiences,” adding that “be it from your first visit to one of our stores or dealerships, through to the after sales support we provide, in case customer should ever need it.”
For marketing, he stated that the company will be launching advertising campaigns across all mediums, to reach the eyes and ears of the nation. “We will use local languages in our communications and sponsor local festivals and events to properly entrench the brand.”
Understanding that customer care service is an important aspect of every business, Partner Mobile already have Spare parts in case the need arises in site, he mentioned that the brand stores will have a Customer service department, ready & equipped to meet the demands of purchasers.
Also, Dealerships around the country will also have customer service facilities, the company’s website will offer customer support, & we will have dedicated contact numbers to help solve any queries that our customers may encounter.
In his words, Partner Mobile isn’t planning to limit her services to Nigeria alone, but works are already in place for the brand to launch into other African countries beginning with countries in West Africa.
To herald the brand promise of sponsoring the local event, Partner Mobile has partnered with Innocent Tuface Idibia new project tagged “trip and Treat.
“The brand announced that Partner Phone will be engaging consumers through the new platform to take 3 consumers to Nairobi for his concert.