By Ugo Aliogo
As part of efforts to reward its loyal customers, Fidelity Bank Plc in the sixth draw of its Save-4-Shelter savings promo has rewarded lucky winners with various prices such as power generating sets, refrigerators, cash, 4-bedroom detached duplex in Abuja, Lagos and Port-Harcourt as well as funds for rent support.
The winners were identified through a random selection process in which saw six customers won N500,000 each; one won N1 million; and another lucky customer won N2 million.
Speaking at the draw which took place in Lagos, the Acting Chief Executive Officer, Alhaji Mohammed Balarabe, expressed appreciation for the initiative, stressing that the bank is highly focused to renewing its commitment to their customers.
He noted that the initiative which began in September 2015, was aimed at encouraging people to build a strong savings culture, in order to have something to fall back on during their rainy day.
“It is important that we save money, so we can have something to fall back on. This is the sixth promotion we are doing and we will continue to do it. It is not just to get people to come, but it is for them to benefit from such initiative.
“If people save very well, they will win great prices such as a house or cash to support your rent. We believe that shelter is a vital aspect in life. We have also done a promotion on education. We have another promo where we encouraged people to win cars. When we come with initiatives, they are always things that are current and addresses the need of the time,” he stated.
Balarabe stressed that the promotion was not just a one-off exercise, but it was aimed at satisfying a particular need, adding that when they began the promotion last year, they realised that the need for housing was very vital.