Cointreau announced the launch of its new global philanthropic programme in Nigeria recently. The programme tagged; the Cointreau Creative Crew was launched last year in the UK and is curated by Laetitia Casta, as the Creative Director.
The objective of the Cointreau Creative Crew is to promote the development of women’s creative freedom and expression, as well as encourage women to work towards taking their initial dream and extending it into a tangible creative reality. The programme will provide an entrepreneur with the opportunity to be awarded a grant worth €20,000 to support their creative project and, it is also open to men.
Betty Irabor, Founder and Publisher of Genevieve Magazine and the Creative Curator of the Cointreau Creative Crew, Nigeria, enlisted a network of seasoned professionals, entrepreneurs and creative, including, Lami Tumaka, Barbara Lawrence, Ituen Bassey, Eku Edewor, Neku Atawodi, Yagazie Emezi, Denrele Sonariwo and Afua Osei. These women form the jury and committee of the Cointreau Creative Crew and were unveiled at the campaign launch.
