MediaReach OMD Nigeria has won the Young Lions Media Nigeria competition. According to the organisers of the competition, the feat will qualify the agency to represent Nigeria at Cannes in June 2016 for the Young Lions Media – Global Competition.
The competition was open to media professionals under 30 years of age drawn from various Media Agencies in Nigeria. This year, the teams that participated in this year’s edition were given a brief and had about 24 hours to think, create and submit a media solution that answers the Media Brief. But based on the unique presentations of the mediareach to the jury, comprising of Media Communications and Creative professionals, its campaign was chosen.
The International Young Lions competition, which will be held at Cannes in June 2016, gives the next generation of industry superstars the chance to prove themselves by creating campaigns during the Festival week, where more than 400 contestants from around the globe compete in seven categories. The categories include; Media, Cyber, Design and Print. Others are; Film, Marketers and Public Relations. The Cannes Lions International Festival of Creativity is the World’s biggest celebration of creativity in marketing communications. It is also the greatest opportunity of the year for industry professionals to network and learn about brand communications.
Commenting on the achievement, the CEO of the media agency, Tolu Ogunkoya said the company’s global winning culture helped it into the local markets.
He said: “We train our talent on an on-going basis, including regional webinars on weekly basis as a source of inspiration to be abreast of latest developments and raise the game. Additionally, we have many local initiatives through which we encourage our people to produce works that deliver on objectives and help overcome current business challenges of our Clients.”