Lafarge Africa Rewards Trade Partners for Loyalty

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Lafarge Africa Plc has rolled out the drum to celebrate and reward its trade partners at a customer awards ceremony in Lagos. The event, according to the company, was organised to demonstrate the fact that the company appreciated the consumer for their contributions to Lafarge business in 2015.

While welcoming the customers from across Nigeria to the event, Sales Director, Lafarge Africa Plc, Mr. Sam Ndionyenma, explained that the Key Distribution Scheme, a strong route to market distribution system which has been vital in expanding the company’s distribution footprint would be rolled out nationwide. He congratulated the distributors for delivering the quality Lafarge Africa demands of its partners.  According to him, “building materials are as good as the quality of their delivery channels, they must arrive at the users’ sites in the quality they left our plants”.

Commending the dedication of the customers, he said” “You have given us the confidence to expand into new technical segments. We are starting 3 Readymix plants this year in addition to the 8 we have built since 2005”.

In her address the CEO of the company, Mrs. Adepeju Adebajo, said the importance of this year’s event is underscored by the fact that although the Customer Awards started in 2005, this is the first pan-Nigeria Customer Awards ceremony, covering Lafarge Africa Plc’s operations in the North (AshakaCem), the South (Unicem) and South West (WAPCO).

“This is the first time we are able to bring all our key customers across the country together to celebrate your contribution to the growth and success of your company – Lafarge Africa Plc” she stressed.

 At the end of the gala event, several dealers went home with numerous prizes including cars, which were given out based on performance. The top performance award of 2016 Kia Sportage was presented to Mabos Ayok Inv. Co. Ltd; Day-Kings Solutions Ent.; Raheed Ishola Ventures ltd; Batoframog Ent and Kpaksbuddy Nig. Ltd.