Baileys, Waje Celebrate Women with N5m at Mother’s Day Event


The number-one original Irish cream liqueur, Baileys and Waje, music sensation have rewarded ten winners of its #ThatAmazingWoman Mother’s Day competition with N500,000.00 each, at an event held at Arabesque Restaurant, Lagos, last weekend. The competition was in commemoration of the 2016 Mother’s Day celebration.

Baileys Nigeria organised a competition across social media platforms to identify women who have done amazing things in the lives of consumers. This was done in collaboration with the Nigerian music sensation, Aituaje Iruobe, popularly called Waje to celebrate women and their unrivalled contribution to the growth of the society. It drew inspiration from the unique stories told of the impact these special women have made in the lives of the participants.

“#ThatAmazingWoman competition was inspired by Waje’s life story, her passion and how it represents one of the many examples of how the world is a better place when women are allowed to shine,” according to Baileys Nigeria, Brand Manager, Ufuoma Udjoh in her opening remark. “Baileys as a brand, is very passionate about women and would always roll out the drum in celebration of their feats.”

Ufuoma said, “Our mission is to celebrate the bravery of women, their strength, and to inspire them to keep shining irrespective of whatever challenges that may come their way. We believe that the world would be a better place if women are given the opportunity to freely express themselves and also to be their brilliant selves. This is why we invited everyone to join Waje in the conversation.”

On her collaboration with Baileys Nigeria on the competition, Waje said, “This is simply to make our women feel special and constantly remind them that we love them. We want them to know that nothing can ever be too much to give back for all they do and for who they are.”

During the 12-day competition which ran on three social media platforms – Instagram, Twitter and Facebook – from the 24th of February till the 6th of March, 10 finalists emerged from the 1,442 entries received.

Sharing the story of her amazing woman, one of the winners, Eseoghene Odiete-Ehikhuemelo said that she entered the competition to help her amazing woman; her friend – Joy Amadi raise funds to start her fashion business after she lost her job.

She said, “I met Joy in 2014 and she has been a good friend and motivation to me. She is always happy and even when she lost her job she never let it bother her.  After she lost her job, she has been making plans to start her own fashion business and I thought this was an opportunity to help her make her dream of starting her own fashion label come true.  We had four days of sleepless nights just to win the competition. I am grateful to Baileys for making her dream of owning her own fashion line become a reality, thanks to Baileys Nigeria.”

The lucky winners are: Eseoghene Odiete-Ehikhuemelo, Lot Deborah Oluwakemi, Alu Cynthia Chinwe, Ebiye Victor Imeobong, Ugwuabuchi Jane-Frances Chinemerem, Aderemi Adewale, Sakak Oladimeji Olaoluwa, Opara Ngozi Judith, Badru Olaoluwa and Fela Adesola.

The day kicked-off with a sassy Baileys cocktail for the guests and also featured exciting line of activities, games, and other festivities. The fun-filled event had ‘my amazing woman’ segment which provided winners a platform to share the story of the amazing woman in their lives.

The atmosphere was filled with emotion and love for mothers.

The exquisite party was hosted by viral comedian, Chioma Omeruah, popularly known as Chigurl and had in attendance music sensation, Waje, Exquisite Magazine Boss, Tewa Onasanya, Lara Rawa of Eventi Cocktails, Christine Ogbeh of The Wedding Guru, entertainment and lifestyle Journalists, among other distinguished guests.