ORB Entertainment Launches Music Distribution Platform for African Artists

ORB Entertainment has officially launched its digital music distribution platform to help independent African artists release music globally, manage their careers and retain control of their earnings.

Founded by Oluwaseun Ridwan Bamiro and headquartered in Lagos, ORB Entertainment provides artists with access to Spotify, Apple Music, Boomplay, TikTok and more than 150 other supported digital music platforms.

The company said the platform was developed to address some of the barriers faced by independent African musicians, including limited access to professional distribution infrastructure, high entry costs and difficulty managing releases across several services.

Artists can create an account and begin with ORB’s free plan. The platform also offers paid plans with additional tools for artists who require broader release and career-management support. ORB charges no commission on artists’ royalties, allowing musicians on every plan to retain 100 per cent of the royalties received for their music.

“Our goal is to give independent African artists access to the infrastructure they need to build sustainable global careers,” Bamiro said. “Talented musicians should not need to sign away ownership or depend on a traditional record label before they can distribute their work professionally.”

ORB’s release system enables artists to upload their recordings, submit metadata, manage artwork and select supported digital stores through one platform. The company reviews submitted releases within 24 hours, although the final processing and publication schedule remains subject to the requirements of each streaming service.

ORB’s growing catalogue includes “Sure Thing” by M26ix, with additional projects from the artist expected following the platform’s official launch. The company said its work with emerging artists demonstrates how independent African musicians can use accessible distribution infrastructure to reach wider audiences.

Beyond distribution, ORB provides tools designed to assist artists with release preparation, promotional content, audience development and copyright protection. The company said these services are intended to make professional music infrastructure more accessible to emerging creators.

The launch comes as African music continues to attract international listeners and investment. However, many independent musicians still face challenges accessing the technology, industry knowledge and operational support needed to convert that attention into sustainable careers.

ORB Entertainment plans to expand its presence across more African markets while developing additional services for independent artists, labels and music professionals.

“Our vision is to build an ecosystem in which African artists can release music, reach audiences and grow their businesses without losing control of their work,” Bamiro added.

The company said artists can begin on its free plan, making its distribution infrastructure accessible to emerging musicians who may not yet have the resources available to established acts.