Abimbola Craig Has a New Show 

Vanessa Obioha

On Friday, August 28, Nigerian production company Atlas777Media aired the first episode of its new show ‘Dumb It Down: The Clarity Lab,’ on Spotify.

Hosted by filmmaker, actress and creative producer Abimbola Craig, the eight-episode debut season brings together professionals from industries including events, fashion, law, film, food, real estate and fintech for unscripted conversations that explore both their careers and personal journeys.

Among the first-season guests are Funke Bucknor-Obruthe, founder and CEO of Zapphaire Events; Bukola Bankole, partner at TNP; Ife Durosinmi-Etti, founder and CEO of Herconomy; fashion stylist and creative consultant Tosin Ogundadegbe, known as StyleInfidel; filmmaker Ibidunni Damilola; food content creator and founder of TheKitchenMuse, Bukie Akinmade; Toyosi Adeyemo, founder of The Plush Apartments and The Plush Real Estate; and Dimeji Timothy, country manager at inDrive Nigeria.

The show was conceived to move beyond conventional conversations about professional achievements and explore the decisions, challenges and experiences behind them.

“I wanted us to go beyond the job titles and success stories, to understand their journeys, the decisions they made, the challenges they faced and the thinking behind what they’ve built,” said Craig.

Eseoghene Oyibo, partner at Atlas777Media, said the series was created to make complex ideas and industries easier for audiences to understand without losing their depth.

New episodes will be released every Friday evening.