Firm Launches Digital Insurance Campaign
Ebere Nwoji
SanlamAllianz Nigeria, comprising SanlamAllianz Life Insurance Nigeria and its subsidiary, SanlamAllianz General Insurance Nigeria, has announced the launch of a digital insurance campaign.
The company said this is an initiative designed to celebrate personal journeys, milestones, achievements, and everything that makes a person proud.
The underwriting giant said the campaign marked a refreshing shift from the traditional fear-based approach or uncertainty to insurance, reframing the narrative through positivity and the recognition of life’s hard-earned achievements.
Speaking on the campaign, Group Head, Strategy, Marketing and Customer Relations, SanlamAllianz Nigeria, Chris Ekwonwa, said “This is why we are launching our Proud Moments 2.0 campaign, to remind the market that we are not just in the business of providing insurance solutions; but also recognise that every achievement, big or little, is a proud moment worth celebrating,” he stated.
According to him, the campaign, which would run for upwards of eight weeks across digital platforms, includes a socials-only call for nominations of trending and emotional true-life events, with clear positive denouements; a national radio campaign and product advertising on selected digital platforms. Shedding light on the campaign, Marketing and Corporate Communications Manager, SanlamAllianz Nigeria, Bankole Banjo said: “We want authentic Nigerian stories, published on socials, and with a life-changing outcome. We will select the most resonant and the main character of that story will enjoy an all-expense paid trip to watch the 2026 Youth Olympics in Dakar courtesy of SanlamAllianz Nigeria. Details are as shared across our various platforms.”
SanlamAllianz Life Insurance Nigeria Limited and its subsidiary, SanlamAllianz General Insurance Nigeria Limited, were amongst the original list of insurers who made the list of recapitalised companies as released by the National Insurance Commission.
