Samsung Targets One-tenth of Premium Smartphone Market
By Omolabake Fasogbon
Technology company, Samsung is targeting a 10 per cent share of the premium smartphone market with its foldable lineup by 2028.
The company disclosed this in Lagos during a press briefing to unveil its latest foldable devices- Galaxy Z Fold8 and Fold8 Ultra, marking the eighth generation of its foldable smartphones.
Already a leader in the foldable smartphone segment, Samsung said the new devices, equipped with features tailored to evolving consumer needs, would strengthen its position in the premium smartphone market while accelerating wider adoption of foldable devices.
Head of Marketing Communications, Oge Maduagwu projected sustained growth for the global foldable smartphone market, estimating annual growth of about 20 per cent, with sales expected to double by 2028.
Acknowledging increasing competition, Maduagwu said Samsung remains resolute, describing rivalry as a driver of innovation.
She stressed that the company’s priority is to expand consumer adoption of foldable devices.
Highlighting the new models’ features, Product Manager, Mobile Experience, Stephen Okwara explained the devices stand out for their enhanced power, agentic AI capabilities and advanced camera system.
He said: “More than 60 per cent of users consume content on their devices. With this in mind, the Galaxy Z Fold8’s display ratio has been designed around how people naturally consume content throughout the day. By adapting the screen to the content, the device delivers a more immersive experience, while the Ultra represents Galaxy’s highest standard of performance, capability and innovation.”
Speaking on the Galaxy Z Fold8 Ultra, Okwara said it represents Samsung’s most advanced foldable design to date.
Also speaking, Head of Mobile Experience, Joy Tim-Ayoola, urged customers to register on the Samsung Care platform to enjoy comprehensive device protection and more affordable repair services.
