FOMK understands my brand, profession beyond football – Tolu Arokodare

There are not many management companies that tick all the boxes when it comes to building meaningful partnerships with footballers, but First of My Kind (FOMK) and Nigerian striker Tolu Arokodare appear to be creating a relationship that is steadily redefining what modern athlete management should look like.

What started as a strategic partnership focused on football development has now evolved into a broader journey involving branding, international visibility and commercial growth for the Super Eagles striker, whose profile continues to rise across Europe and beyond.

In recent months, Arokodare has found himself at the centre of growing global attention following his appearance in the Nike x Slawn campaign, a collaboration widely celebrated for blending football, fashion and Nigerian cultural influence.

Behind much of that growth has been FOMK, the management company working closely with the player to expand his opportunities beyond the football pitch while ensuring his sporting ambitions remain the priority.

For the management outfit, the relationship with Arokodare which has lasted for a decade is not simply about endorsements or publicity, but about helping an athlete build a long-term legacy.

“Tolu represents the kind of athlete the world is beginning to pay attention to — disciplined, authentic, talented and culturally aware. From the beginning, we saw someone who understood responsibility and growth,” a representative of FOMK said.

The company added that their goal has always been to create the right structure around the striker, allowing him focus fully on football while strategically building his image internationally.

“We are intentional about every move. It is not just about visibility; it is about sustainability, positioning and making sure he grows into a global sports personality without losing himself in the process,” the representative added.

For Arokodare, the partnership has brought stability and clarity at a crucial stage of his career as he continues to navigate the demands of elite football and increasing public attention.

“They understand me beyond football. FOMK has helped me stay focused, make better decisions and see the bigger picture for my career,” the striker said.

The Super Eagles forward admitted that modern football now requires athletes to think beyond performances alone, especially with the growing connection between sports, culture and global branding.

“Football is still the main thing for me, but the game is changing. Players now have platforms that can inspire people outside football too, and I’m learning how to grow responsibly in that space,” he explained.

Arokodare’s rise has continued to gather momentum following impressive performances in Europe and increasing conversations around bigger opportunities in top leagues, including reported interest from Premier League clubs.

Despite the attention, those close to the striker insist he remains grounded and committed to improving every aspect of his game.

FOMK also believes the forward is only scratching the surface of his potential and says patience will remain key to the next phase of his development.

“There is still so much ahead for him. The focus right now is consistency, smart career decisions and ensuring every step aligns with the future we are building together,” the management company stated.

The partnership is gradually becoming one of the more talked-about collaborations involving a Nigerian footballer, especially at a time when athletes are increasingly looking for management structures that combine football strategy with brand growth and personal development.

For Arokodare, however, the mission remains simple.
“I just want to keep growing, keep making Nigeria proud and keep proving myself at the highest level,” he said.