Cleaques Unveils Motunde as Brand Ambassador

As part of its strategy to deepen engagement with young audiences and strengthen its brand presence across Africa and the diaspora, Cleaques Production has unveiled media personality and digital creator Motunde Sogunle as its brand ambassador.

The appointment underscores the company’s growing focus on youth culture, digital engagement and creator-led initiatives as it continues to expand its footprint across entertainment, sports, tourism, commerce, livestreaming and digital experiences.

In a statement, Cleaques said the partnership forms part of broader efforts to increase awareness of its ecosystem and strengthen connections with users, creators and communities across its markets.

According to the company, Sogunle will support the promotion of the Cleaques platform through campaigns, public engagements, digital activations and brand storytelling initiatives aimed at driving greater participation across its services.

The company said the collaboration aligns with its vision of leveraging influential voices within the digital and entertainment space to foster stronger audience engagement and expand its reach among young people.

Commenting on the partnership, Cleaques said Sogunle’s creativity and connection with youth audiences reflect values that resonate with the company’s mission.

“Motunde represents creativity, culture, youth engagement, and authentic connection with audiences. These values align strongly with what Cleaques stands for as a platform built around culture, commerce, and connection,” the company said.

It added that the appointment would support ongoing efforts to build a globally connected ecosystem that creates opportunities for creators, businesses and consumers.

Originally known for its activities within the entertainment and ticketing space, Cleaques has expanded its operations into a broader digital ecosystem that integrates events, livestreaming, tourism experiences, sports engagement, creator marketplaces, service bookings and payment solutions.

The company said its ecosystem currently spans entertainment, sports, tourism and cultural travel, creator marketplace services, livestreaming, bookings and customer support solutions.

Industry stakeholders say the growing adoption of creator-led marketing strategies by technology and entertainment platforms reflects the increasing influence of digital creators in shaping consumer engagement and brand perception.

The unveiling comes as Cleaques advances several initiatives outlined in its 2026 roadmap, particularly in the areas of sports, tourism, entertainment commerce and creator economy services.

Affiliated with United States-based Cleaques Inc., the company said it remains committed to connecting Africa, the Caribbean and the global diaspora through technology, culture, commerce and shared experiences.