Cleaques Appoints Asiri as Strategic Partner for Creative Vision, Storytelling and Talent Development

Cleaques has announced the appointment of renowned creative personality Asiri as its Strategic Partner for Creative Vision, Storytelling and Talent Development, reinforcing the company’s commitment to building a globally connected ecosystem that discovers, develops, and connects African and Caribbean talent, culture, and opportunities to the global diaspora and economy.

The appointment marks an important milestone in Cleaques’ growth as it continues to expand its presence across entertainment, cultural experiences, sports, tourism, commerce, digital communities, creator economy solutions, professional services, and other sectors designed to create meaningful economic opportunities for individuals and communities across Africa and the Caribbean.

In his new role, Asiri will provide strategic leadership across creative direction, brand storytelling, content development, talent discovery, audience engagement, and ecosystem-wide creative initiatives.

He will work closely with Cleaques leadership to shape the company’s creative vision, strengthen its cultural impact, and develop programs that identify, nurture, and elevate emerging talent.

According to the company, Asiri’s appointment reflects Cleaques’ belief that authentic storytelling and cultural representation are essential to unlocking opportunities for creatives and entrepreneurs seeking access to global audiences and markets.

“At the heart of Cleaques is a mission to bridge Africa, the Caribbean, and the diaspora through culture, creativity, experiences, and commerce,” the company said.

“Asiri brings the vision, cultural insight, storytelling expertise, and talent development experience needed to help us build a platform that not only showcases talent but creates pathways to real opportunities, economic participation, and global visibility.”

The company noted that Asiri will play a key role in developing innovative content strategies, strengthening brand positioning, guiding creative campaigns, supporting talent incubation initiatives, and enhancing the overall creative identity of the Cleaques ecosystem.

Industry observers view the appointment as part of Cleaques’ broader strategy to build a creator-driven ecosystem where culture, technology, entertainment, tourism, sports, commerce, and community engagement intersect.

Through its growing portfolio of platforms and initiatives, the company aims to empower creators, athletes, artisans, entrepreneurs, service providers, and cultural innovators while fostering stronger connections between Africa, the Caribbean, and diaspora communities worldwide.

The announcement also aligns with Cleaques’ ongoing expansion plans as it continues developing solutions that connect people to opportunities across entertainment, cultural tourism, sports, local commerce, professional services, real estate, digital experiences, and community-driven engagement.

Cleaques Production is a subsidiary of Cleaques Inc., a United States-registered company focused on building a globally connected ecosystem that discovers, develops, and connects African and Caribbean talent, businesses, experiences, and communities to the global diaspora and economy through culture, entertainment, tourism, sports, commerce, technology, and strategic partnerships.