Dan Richee Expands New Skool Ogene With RUNNIN A Statement of Movement and Direction

Dan Richee continues the structured rollout of his PAGES project with the release of the official music video for RUNNIN, further developing the framework of New Skool Ogene a contemporary cultural sound rooted in Igbo rhythm and reinterpreted for modern audiences.

While AVE introduced a reflective and community centered perspective, RUNNIN shifts the narrative toward movement, direction, and forward momentum. The record carries a different energy, positioning New Skool Ogene not only as a preservation of identity, but as a system actively progressing into new spaces.

The visual interpretation of RUNNIN, directed by Stephen Mof and produced by StillBlack Films Inc., reflects this transition. The video maintains a controlled aesthetic while emphasizing motion, rhythm, and continuity, reinforcing the idea that the sound is not static, but evolving.

Unlike conventional releases, the rollout of “RUNNIN” extends beyond digital platforms. The music video is set to enter television rotation on Wazobia Max and ONTV, signaling a deliberate move to position New Skool Ogene within broader media environments. This step reflects an ongoing effort to integrate the sound into both cultural and mainstream spaces.

At its core, RUNNIN represents progression. It builds on the foundation established by earlier releases while introducing a sense of urgency and direction not as haste, but as controlled forward motion. Within the New Skool Ogene framework, this balance between discipline and evolution remains central.

Rather than approaching releases as isolated moments, Dan Richee’s rollout continues to emphasize sequencing and structure. Each release contributes to a larger narrative, positioning New Skool Ogene as an emerging cultural system rather than a singular sound.

With RUNNIN, the movement becomes clearer not only in rhythm, but in intent.

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