Swiftree Hits 10,000 Users as SMEs Embrace Automation

As the digital economy across Africa matures, a new generation of high-growth startups is moving beyond simple logistics to solve the core “fragmentation” problem facing Small and Medium Enterprises (SMEs). Leading this charge is Swiftree, an AI-powered commerce engine that recently hit a major milestone of 10,000 active users.

Founded by data expert Joshua Ogbudu and Chief Security Officer David Charles Ukap, Swiftree was built to address a specific pain point: the chaotic gap between a customer’s first “Hello” and the final delivery of their package.

For the average African SME, selling online is currently a manual, fragmented process. A business owner often juggles Instagram DMs, manual bank transfers, and multiple local bike riders, leading to missed messages and delayed shipments.

“We saw that business owners were losing up to 40% of potential sales simply because they couldn’t reply to customers fast enough or coordinate riders in real-time,” says Joshua Ogbudu. “Swiftree isn’t just a delivery app; it’s an automated brain for the business.”

What sets Swiftree apart is its deep integration of Artificial Intelligence and rigorous security protocols. The platform now offers Automated AI Replies, which handle customer inquiries on behalf of the merchant. Under the technical oversight of CSO David Charles Ukap, the platform ensures that these automated interactions and the sensitive transaction data behind them are protected by enterprise-grade encryption.

“In digital commerce, speed is nothing without security,” Ukap explains. “Our focus has been building a ‘Trust Infrastructure.’ We’ve automated both local and international delivery acceptance, but more importantly, we’ve secured the tracking and payment pipeline so that a vendor in Lagos can ship to London with the same confidence as a local delivery.”

A significant hurdle for e-commerce in emerging markets is the “Trust Gap”, the anxiety customers feel after paying for a product. Swiftree has implemented a robust Real-Time Tracking System where every order generates a unique, secure link.

“Transparency is the currency of modern commerce,” says Ukap. “When a customer can see exactly where their rider is on the last mile, the ‘where is my order’ phone calls disappear. By securing that data and making it visible, we empower the business to scale.”

By hitting the 10,000-user mark, Swiftree is proving that African SMEs are ready for sophisticated, automated, and secure tools. For Joshua Ogbudu and David Charles Ukap, this milestone is just the beginning of a broader shift in how African businesses sell and compete on the global stage.