Mercy Johnson-Okojie and Daughter Purity Champion Girls Tag: A Bold Step Toward Dignity in Period Care

Across Nigeria, a quiet revolution is unfolding—one that seeks to break the silence around menstruation and empower young girls to embrace womanhood with confidence. At the center of this movement is Girls Tag, the country’s first all-in-one period care kit. Leading the charge are actress and philanthropist Mercy Johnson-Okojie and her daughter Purity Okojie, who have been unveiled as co-brand ambassadors for the initiative.

For too long, menstruation has been treated as a taboo subject, leaving countless girls unprepared for one of life’s most natural transitions. Many face their first period with fear, confusion, and shame, while parents often struggle to provide the right guidance. Girls Tag was created to change this narrative, offering a complete solution that combines hygiene, education, and emotional support.

Mercy Johnson-Okojie, celebrated for her roles on screen and her advocacy off it, spoke candidly about why she chose to align with Girls Tag: “As a mother, I want my daughter to step into womanhood without fear or embarrassment. Girls Tag is doing exactly that—helping families replace shame with pride and confusion with confidence.”

Her daughter Purity joins her in this mission, symbolizing the authentic bond between mother and child that lies at the heart of the Girls Tag vision. Together, they represent the voices of families across Nigeria who want to see their daughters grow up with dignity and self-assurance.

A standout feature of the Girls Tag kit is Mercy’s newly authored book, “Youberty”, a puberty guide for boys and girls aged 10–13. Included in every pack, the book provides relatable advice and reassurance, ensuring that children feel understood and prepared as they navigate adolescence. By combining education with practical care, Girls Tag ensures that menstrual health is addressed holistically.

The kit itself is thoughtfully designed to meet the needs of young girls. It contains premium sanitary pads in multiple sizes, overnight period pants for maximum absorbency, panty liners, disposable bags for safe disposal, and a stylish, discreet carrying pouch that fits seamlessly into a teenager’s daily life. Each item has been chosen to provide comfort, dignity, and ease, ensuring that girls can manage their periods confidently both at home and in school.

Eddie Madaki and Oche Ejiga, executive leaders at iBlend Services—the regional agency for Girls Tag—emphasized the importance of the partnership: “Mercy and Purity’s voices are genuine. Their journey together mirrors the experiences of countless Nigerian families, making them the perfect ambassadors for Girls Tag.”

Girls Tag will be available nationwide in Q2 2026, through retail outlets, pharmacies, and malls, as well as direct sales via the official website and social media handle @girlstag.ng.

With Mercy Johnson-Okojie and Purity at the forefront, Girls Tag is more than a product launch—it is a cultural shift. It is a call to normalize menstrual health, empower families, and ensure that every girl grows up with pride, knowledge, and confidence.