Ramadan: Firm Organises Campaign on Giving, Family Bonding

Ebere Nwoji

A leading global appliance company, Midea, is staging publicity campaign on  the culture of giving while also promoting family bonding through a series of activities tagged ‘Midea Ramadan in this year’s month of Ramadan.

 The campaign will feature activities aimed at supporting the Nigerian Muslim communities by feeding and sharing of gifts that will help them make the most of the fasting season. Midea  said it would be spreading the message of love, giving and sharing among Muslims in three major cities (Lagos, Ibadan and Kano), while emphasising the importance of small domestic appliances (SDAs) using these appliances in making meals for breaking of fast (Iftar).

Speaking about the campaign, Midea Marketing Manager Nigeria, Kenneth Ekwueme, stated that during Ramadan, “Muslim faithful fast for long hours. He reasoned that Midea small domestic appliances could  be used to prepare some of the most nutritious meals for balancing the protein and calcium that the body needs in the face of long hours of fasting.

Ekeueme said research has proven that breakfast was  the most important meal of the day and this could  happen by using Midea SDAs.

According to Ekeueme,  to welcome this special time of the year, Midea will be using various platforms to support Muslims through the holy month of Ramadan by reminding them to reflect, prepare their zakat offerings and encourage family and friends.

“We have partnered with selected chefs and also developed nutritious and nourishing recipes – all infused with the goodness with Midea small appliances to make preparing Sahur and Iftar meals easier for Muslims,” he said.

 He said  another unique leg of this initiative is the #Iftarwithmidea campaign, aimed at further highlighting the fasting period as a time to be generous, open our doors to people around us, share love and smiles.

 “We have also selected some Muslim influencers to help push this narrative. This will be done online and it’s specifically for those who engages with them and answer their questions,” he stated.