QNET Harps on Entrepreneurship, Consumer Protection and Product Innovation in 2026

Emma Okonji

QNET, a global lifestyle and wellness direct selling company, has stressed the need to boost entrepreneurship skills, consumer protection and product innovation as key pillars that will enhance customer experience in 2026.

QNET gave the assurance yesterday during a webinar organised for media practitioners.

Deputy Regional General Manager, QNET Sub-saharan Africa, Mr. Cheriff Abdoulaye Sarr, said QNET would focus on innovation, strategic partnerships, and also responsible entrepreneurship in 2026.

“In 2026, QNET remains committed to openness, collaboration and ongoing dialogue because we know that narratives are shaped not just by what we do, but by how well what we do, to the understanding of the general population. With media collaboration, we were able to address issues around misconceptions in our business and we have been able to strengthen public understanding of our business. None of this progress would have been possible without media partnership and support, and we are sincerely grateful for that,” Sarr said.

General Manager, QNET Nigeria, Mr. Ayokunmi Solesi, assured customers of continued quality products from QNET. According to him, the company has shifted the conversation from controversy to contribution, and has moved from misunderstanding to clarity, and it has also moved away from noise to facts, but the company still needs to do better because the public has to struggle with understanding the difference between a Ponzi scheme and what direct selling is.

“Through top leadership interviews and open engagement, we’ve elevated our conversations around four things: ethical entrepreneurship, regulation, consumer protection, and the relevance of direct selling in Africa’s economy,” Solesi said.
He added: “Trust is built through consistency, and consistency requires engagement. So, our focus in 2026 will be based on three pillars. The first one would be entrepreneurship. For us at QNET, we believe ethical direct selling creates economic opportunity, especially in markets where traditional employment is quite limited, like Nigeria. But we also believe that when it is done transparently and responsibly, it empowers the individual to build skills, create micro enterprises, and participate meaningfully in the economy. For us, that belief remains really strong.

“The second pillar is the compliance and consumer protection. QNET operates within regulatory framework and we have zero tolerance for brand misuse, fake job offers, or fraudulent activities. So, we’ll continue to collaborate with regulators like we did last year. We’ll collaborate with law enforcement agencies and the media also to protect consumers and also protect our brand so that people do not keep misunderstanding what we stand for.

“The third pillar is about product innovation. Wellness is no longer an option and consumers are more informed, more conscious, and we remain committed to science-backed, high-quality wellness products that address real everyday needs.”
Addressing issues around compliance and consumer protection, Kwasi Danso, from Legal Department at QNET, said compliance remained key for the QNET team.

According to him, QNET has compliance arm with compliance officers that go around and audit distributors to ensure that they are also compliant.

“Aside the legal compliance and tax remittance, we have been consistently taking action against any individual who has registered with the business and has carried out anything in violation of our policies. Again, as part of our compliance drive, we are collaborating strongly with the Economic and Financial Crimes Commission (EFCC) and with the police in Nigeria, to curb any form of fraudulent activities in our line of business.

“We have consumer protection highlighted in our policy and we have the network integrity department that handles consumer protection, to ensure that all consumers and our products are well protected,” Danso said.