Allroundavee and Elitetribee Spark TikTok Revival for Olamide’s Classic Hits “WO” and “Aunty Shakira”

Music promoter and digital campaign strategist Anointing David, popularly known as Allroundavee, is drawing attention in the music marketing space after a recent TikTok-driven campaign helped revive renewed online momentum around two of Olamide’s classic records — “WO” and “Aunty Shakira.”

Working through Elitetribee, the music marketing firm he co-founded with 360peters, Allroundavee led a creator-focused TikTok activation designed to reintroduce the songs to a new generation of short-form content users. The campaign centered on structured creator seeding, trend prompts, and community-led content formats that encouraged organic reuse of the sounds.

Over the past two weeks, both tracks have experienced a noticeable resurgence in TikTok content usage, with multiple creators adopting the sounds across dance clips, comedy skits, lifestyle videos, and throwback-themed content. The renewed wave has triggered conversations among fans and industry watchers about the growing power of TikTok in extending the lifecycle of catalog music.

According to Elitetribee, the objective was not just to push nostalgia but to demonstrate how legacy songs can be repositioned within current digital culture through intentional creator collaboration and trend architecture.

Industry observers note that catalog revivals are becoming an increasingly important part of modern music promotion, as short-form platforms continue to influence discovery, rediscovery, and streaming behavior.

Elitetribee has built a reputation for TikTok sound promotion and music campaign strategy, having worked with hundreds of artistes and contributed to multiple sound adoption campaigns. The Olamide catalog activation marks one of its most talked-about throwback revival efforts so far.