Nigerian Immigrant Set to Launch ‘African Black Soap’ in Canada

When Ibukun Adewale moved from Lagos to Calgary in 2018, she faced the quintessential immigrant dilemma: how to integrate into a new society without losing the essence of home.

While many view the transition as a shedding of the old, Adewale chose a different path. She decided to ‘bottle’ Nigeria, translating the botanical wisdom of West Africa into a premium skincare line, Eleve Essentials, specifically designed to withstand the unforgiving Canadian frost.

The brand’s expansion is anchored by a year-long initiative titled ‘The Eleven’ Running from February through December, the campaign spotlights eleven women who navigate the complex intersections of career, motherhood, and community leadership. It is a mission rooted in the idea that those who carry the heaviest burdens, often without formal recognition, deserve a deliberate moment of restoration. This focus on visibility will reach a crescendo later this year with the introduction of a signature African Black Soap (Ose Dudu) line, bringing a traditional Nigerian staple to North American vanities.

Adewale’s journey is a profound study in dualities. By day, she is a professional at a major Canadian energy firm and serves as Co-Chair of the Black employee inclusion network, where she tackles systemic issues of representation and grant making. By night, she returns to her studio to craft botanical oils and whipped body soufflés. To her, these roles are inextricably linked; one addresses care at a corporate and systemic level, while the other provides it at a deeply personal, sensory level.

The brand’s origins date back to 2015 in a kitchen in Anthony Village, Lagos. Driven by her husband’s struggle with skin sensitivity and her daughter’s sandfly scars, Adewale began experimenting with coconut milk and raw shea butter. What started as a domestic necessity has evolved into a sophisticated craft. Today, while her products are manufactured in Calgary, their DNA remains African. She has adapted her formulas to combat the extreme dryness of Canadian winters while maintaining the softness and generosity of the Lagosian spirit she grew up with.

Adewale’s philosophy that ‘care is a practice, not a performance’ stems from years of grassroots advocacy in Nigeria. Long before Canada entered the picture, she spearheaded ‘Pad a Girl’, providing sanitary supplies to students, and ‘A Bar for A Bar’, which donated hygiene products to families displaced by flooding. These initiatives established a precedent for her current work, viewing body care as a refusal to let the ‘hustle’of modern life erode personal tenderness.

Ultimately, Eleve Essentials serves as a blueprint for cultural preservation through entrepreneurship. It proves that integration does not require disappearance. By seeing and honoring the women who quietly support entire ecosystems, Adewale is ensuring that her heritage is not just something she left behind, but a vital part of the world she is building in her new home.