Turkish Airlines Reaffirms Commitment to Global Tourism, Sports
Omolabake Fasogbon
Turkish Airlines has renewed its title sponsorship of the Turkish Airlines Open under a new three-year agreement as part of efforts to drive tourism growth and strengthen Türkiye’s global brand positioning.
The flag carrier said the decision aligns with its broader business objectives, particularly the use of high-visibility international partnerships to promote destination awareness and support inbound travel.
Commenting on the agreement, Turkish Airlines Chief Executive Officer Bilal Ekşi said the sponsorship reflects a deliberate focus on international branding. “We are pleased to once again become the title sponsor of an international event with the prestige of the Turkish Airlines Open.
He described the partnership as consistent with Türkiye’s ambition to position itself as a global hub for tourism and major international events, adding that the airline’s involvement goes beyond visibility.
“We remain firmly committed to supporting international platforms that contribute to our country’s brand value. We see such partnerships as part of our long-term corporate and destination marketing strategy.
According to the airline, the tournament is scheduled to take place in Antalya in 2026 as part of the DP World Tour calendar, bringing international attention to one of Türkiye’s key tourism destinations. The event is expected to attract global audiences and visitors, supporting local hospitality and travel-related sectors.
The Turkish Golf Federation described the renewed sponsorship as beneficial to Türkiye’s international profile.
Its president, Yıldırım Demirören added that the agreement strengthens the country’s presence on the global sporting calendar while supporting broader tourism objectives.
“This event further reinforces Türkiye’s position internationally and provides opportunities for development within the sport. Hosting this event further contributes to institutional capacity-building”, he stated.
He said the platform supports the involvement of national stakeholders, including athletes and officials, while aligning with wider efforts to promote Türkiye as a destination for major global events.
Also speaking, Director of Tournament Business at the DP World Tour,Mark Casey said, “We are delighted that Turkish Airlines has extended its agreement as title partner as the event returns to the Race to Dubai in 2026.”o
