Adetola Famojuro Champions Melanated Skin with Ebun Derma

By Salami Adeyinka

In a beauty industry often dominated by one-size-fits-all solutions, some innovators choose to break the mold. Adetola Famojuro is one such innovator, creating Ebun Derma, a skincare brand that celebrates and cares for melanated skin with precision, elegance, and science.

Hailing from Osogbo, Osun State, Famojuro began her journey in 2011, offering makeup services and beauty products while pursuing her degree in History and International Relations at Obafemi Awolowo University.

She quickly realised that melanated skin was often underserved in the skincare world. “Beauty has always been my first love. I wanted to create products that truly understand and respect melanated skin,” she explains.

Since its launch in 2022, she affirmed that Ebun Derma has sold over 30,000 bottles, earning a reputation for effective, inclusive skincare. Its name, drawn from Yoruba words ‘Ebun’ meaning gift and ‘Derma’ meaning true skin, embodies the brand’s promise to empower confidence and celebrate natural beauty.

She added: “Our products are designed with care and precision. Every bottle represents our promise to help people feel confident and radiant.”

The brand is now preparing to launch SPF 50+, a product perfected over two years, alongside the opening of its first permanent site. “Our mission is to empower every individual with melanated skin to feel confident, protected, and celebrated,” she says.

Balancing personal milestones with professional growth, Adetola celebrated marriage in 2024 and motherhood in 2025. “Success is not only about growth in business but also about embracing the journey and cherishing the moments that matter,” she reflected.

Ebun Derma goes beyond products by educating customers on skincare practices, sharing tips and insights that help people achieve healthy skin at home.

In her words, “We want everyone to understand their skin, to feel confident in their choices, and to embrace their natural beauty.”

As she looks to the future, Adetola is determined to take Ebun Derma to international markets while staying true to its African roots. She envisions a brand that not only competes globally but also inspires pride in African innovation. “Our goal is to show that African innovation can shine globally and that beauty products can be effective, inclusive, and elegant,” she says.

The brand also fosters a community where customers feel supported and empowered. Through events, online engagement, and personalised advice, Ebun Derma encourages people to take control of their skincare journey and feel celebrated in their natural skin.

Famojuro is deeply committed to sustainability and accessibility, ensuring that every product meets high standards while remaining environmentally conscious. She believes that skincare should not only enhance beauty but also respect the planet.

“We want everyone to have access to quality products without compromising the planet,” she says.

Beyond business growth, Famojuro hopes her story inspires young African entrepreneurs, particularly women, to pursue their dreams with courage and determination. “If my story can show even one person that they can turn passion into purpose, then all the effort is worth it,” she concludes.

Ebun Derma’s journey is a testament to Famojuro’s vision, resilience, and creativity. Through her work, she continues to empower individuals and inspire aspiring entrepreneurs to transform their dreams into meaningful ventures. “I want everyone to feel celebrated in their skin, to feel seen and valued. That is what Ebun Derma is all about,” she concludes.