Dorasilk Unveils Revolutionary Wig-Care Ritual System at Exclusive Pre-Launch Event in Abuja
Abuja, Nigeria — Dorasilk, the emerging luxury-tech brand redefining wig maintenance through science and precision, hosted an exclusive pre-launch event yesterday at its head office in Abuja. The intimate unveiling gathered about 30 selected guests, including top hairstylists, industry leaders, beauty therapists, and hair-care enthusiasts all invited to witness the first public reveal of what the brand calls “a new era of wig care.”
The pre-launch showcased Dorasilk’s highly anticipated Ritual System, a pro-grade, science-driven suite designed to extend wig lifespan, elevate performance, and simplify routine maintenance for women across Africa and beyond. The product line introduced at the event includes:
• Prep+Purify Shampoo – a gentle but effective cleanser formulated to detoxify fibers and remove buildup
• Sleek Fusion – engineered for straight textures, offering exceptional smoothness and movement
• Curl Fusion – a definition-enhancing formula for curly and wavy wigs
• Elixir Serum – a lightweight, restorative serum that boosts shine and softness
• HeatLuxe Cap – Heatluxe Cap
Dorasilk thermal infused technology engineered to activate sleekfusion and curlfusion to enhance and revitalize wig strands
The launch aligns with Dorasilk’s growing industry buzz, following recent features in BusinessDay and Vanguard that highlighted the brand’s mission to merge luxury, science, and innovation into a single, transformative wig-care experience and also affluenz magazine a luxury and global magazine where dorasilk was spotted.
The Founder’s Vision
Speaking to the audience, Founder and CEO Onaopemipo Monica Akintunde delivered a heartfelt message, grounding the brand in a powerful mission: simplifying luxury and eliminating the guesswork from wig care.
In her words:
“Welcome to The Dorasilk Atelier — a space curated with intention, elegance, and a deep respect for every woman who has ever felt disappointed, frustrated, or overwhelmed by the journey of wig care.”
She emphasized that Dorasilk was created to challenge the long-standing belief that shedding, dullness, stiffness, and constant salon dependence were inevitable.
“Luxury should not be complicated. Results should not require guessing. Beauty should feel effortless… Dorasilk is not just a product line. It is a category. A movement.”
Her message positioned Dorasilk as more than a brand but a promise: that wigs can last longer, look better, feel silkier, and offer real value.
Guests explored the Dorasilk Atelier, experiencing firsthand the technologies, rituals, and performance-driven formulations behind the system. From live demonstrations to expert walkthroughs, the event gave attendees an immersive preview of what the brand aims to bring to the global beauty market.
With its official launch approaching, Dorasilk is poised to become a leading force in the beauty-tech space setting a new benchmark for wig-care quality, longevity, and ease.
As the founder concluded:
“You are not just observing innovation. You are part of it.”
Dorasilk’s pre-launch marks the beginning of a new chapter one that promises to transform the way women care for their wigs, one ritual at a time. The products are now available for pre-order on their official website
