Carloha Partners with FRSC for Ember Month Safety Campaign

Bennett Oghifo

Carloha Nigeria, the assembler and franchise holder of Chery vehicles in Nigeria, has partnered with the Federal Road Safety Corps (FRSC) to drive awareness during the 2025 Ember-Months Safety Campaign.

The FRSC has consistently championed road safety advocacy across Nigeria, especially during the Ember Months when accident rates tend to rise, mostly due to human factors.

As part of the collaboration, Carloha Nigeria is supporting the FRSC RS2 Headquarters, Lagos, with the donation of reflective jackets for improved officer visibility and information-packed flyers for public sensitisation throughout the campaign period.

This year’s campaign theme, “Take Responsibility for Your Driving: Stop Distracted Driving,” emphasises the importance of driver behaviour as the first line of defence against crashes.

Speaking on the initiative, General Manager, Marketing, Carloha, Felix Mahan, said:

“Our partnership with the FRSC underscores Carloha and Chery’s commitment to promoting safer roads and encouraging responsible driving habits, especially during the high-traffic end-of-year period.”

He added that although many Chery vehicles feature advanced safety technologies – including driver-assist systems, anti-collision and emergency brake assist, lane departure and distraction warnings, and multiple airbags – the company considers it essential to reinforce a culture of alertness, discipline, and personal responsibility among motorists. Also commenting, ACM Ann Oladayo, Zonal Commanding Officer, RS2 Headquarters, Lagos, expressed appreciation for Carloha’s support.

“We are delighted to have Carloha and Chery partner with us on this year’s Ember-Months campaign. The reflective jackets and flyers will significantly enhance the visibility of our officers during public enlightenment activities and support our efforts to reduce road traffic crashes,” she said. Oladayo encouraged other corporate organisations to emulate Carloha and Chery in backing initiatives that promote safer road use across Nigeria.

The FRSC Ember Months Campaign, which runs annually from September to December, advocates responsible driving during the busy year-end travel season. Prior to its introduction, the last quarter of the year often recorded heightened road crashes linked to driver recklessness. The campaign has since played a key role in increasing public awareness and reducing avoidable road accidents. Through this partnership, Carloha and Chery reaffirm their commitment to supporting government-led safety initiatives and contributing to a safer transportation ecosystem across Nigeria.